25/08/2026
Happy client, happy heart! It's been such a pleasure working with Job Crystal. Snapshot of results achieved over the 6-month PR campaign 👇🏽
🗞️ 107 pieces of media coverage in top tier titles like Business Day, ENCA, Brainstorm magazine, Sunday Times, Kaya FM, Power FM, Radio 702, Cape Talk, News24, IOL, and more
➡️ Total estimated reach of 139.65 million
💵 AVE of R5.62 million
💰 35:1 ROI (well above the industry standard of 3:1)
How we did it? 🙋🏽♀️
Through a focused thought-leadership strategy, KOJ helped position Job Crystal CEO Sasha Knott as an accessible expert voice on the intersection of AI, recruitment, employment trends and SME growth. The campaign translated Job Crystal’s technology offering into broader conversations that mattered to business owners, HR leaders, jobseekers and the public.
💃🏽 And the best part?
We had so much fun doing it 🤩