Utopia

24/01/2020

Introducing Hive. We’re the proud parents who got to name and design the logo and identity for this unique co-living development for young professionals based in Dubai. With community-centred living at its core, we conceived of the name Hive. The logo utilises the natural symmetry within the name and signifies the balanced lifestyle that Hive offers. The interchanging colour palette represents the Dubai skyline and the comings and goings of Hive residents. We look forward to watching this amazing brand grow.

18/09/2019

Have you spotted our BirdLife SA Gautrain campaign?

24/05/2019

Feeling fine and dandady today, albeit a little worse for wear following last night’s D&AD Awards ceremony results.

Our Explorers Club Brand Refresh has added another pencil to our proverbial spacecase.

So incredibly proud of the team and our crazy little agency that continues to punch well above its weight.

Big ups to all the SA winners and shortlists - here’s to African creativity, brave clients, and tequila.

See the winning work: https://www.dandad.org/awards/professional/2019/branding/231245/explorers-club/

21/05/2019

Our brand refresh for Explorers Club has been shortlisted for a D&AD pencil. YAS team!

Fist bumps to all our fellow SA finalists 👊🔥

South Africa Awarded 25 D&AD Shortlists D&AD has announced all the shortlists of work in consideration for the prestigious Pencil awards, with a total of 1,642 entries shortlisted. South Africa ranked 12th in the top 20 countries listed with a cracking 25 shortlists. Below you can view

03/04/2019

05/03/2019

A crash course in Utopia speak.

23/01/2019

2019 LOADING...

We’ve been pretty busy the last couple of weeks moving into our new home. One rent-a-crane, two moving trucks, a skip, and many shattered nerves later, we’re ready to rock ‘n roll. Well, almost (Wi-Fi pending). Here’s to a productive and positive 2019, everyone!

02/11/2018

We’re the No.1 Small Agency in South Africa. No.17 agency overall in Africa & the Middle East. Wot? It sounds weird saying it. We wonder “Really? Do we deserve it?" There are so many brilliant, talented, hungry agencies out there. Then you remember where we were eight years ago. To say that we’ve come a long way would be a gross understatement. To say that we’ve managed to consistently punch well above our weight would be a trivialisation.

We’re honoured to be mentioned alongside such beautifully creative agencies who fight the good fight every day for what we believe is right. We’ve sweated blood, had some guts, hosted some mutts and gone near nuts. Won pitches through technical glitches, and even bore some hitches (again - congratulations Amy & Gerhard). Bronze, Silver, Gold - many a stressed cigarette rolled. Been near arrested on nights out…remember the time we tried to explain Clout (lol)? One thing is for sure; there’s a real love here at Utopia. For each other, what we do and and the difference we look to make.

I guess all that’s left to do is ask ourselves the same question we ask everyday. What’s next?

21/08/2018

Pop the Moët, boet. Our Explorers Club identity picked up a campaign gold at the Loeries this weekend. Take a peep at the winning work

11/07/2018

How do you create an identity for an eclectic collection of guesthouses, each one unique? Here’s a look at the new identity we created for Explorers Club.

Rebranding for Explorers Club - a unique collection of accommodation paired with off-the-map expeditions, based in South Africa and beyond.

25/05/2018

Dum, dum, duuuuum.

We’re super-duper excited/mildly terrified to introduce our new podcast, Long Story Short. We’ll be sharing stories behind the making of entrepreneurs, tech whizzes, industry heavyweights, and fresh creative talent hosted by our very own CarL Cardinelli

In our first installment we're talking all things apps with hotshot mobile entrepreneur, Founder & CEO of 4iMobile, Renier Kriel. Have a listen to hear why your brand should or shouldn’t have an app, the future of apps, and how tech businesses should be thinking.

Hear the stories behind the making of expert entrepreneurs, tech whizzes, industry heavyweights, and fresh creative talent. Hosted by ad guy and creative raconteur, Carl Cardinelli.