All Brand No Flakes

19/08/2016

On set with Michelle Parkin Photography, shooting our September 'Meal Deal' for Innovate.

07/07/2016

Connecting Cellucity to tomorrow’s world.

Cellucity is South Africa’s leading independent cellular retailer. Our decade-long relationship began with the opening of their first two stores. By 2014, their expanding network of 28 stores nationwide was established upon a reputation for world-class service delivery and the latest cellular innovation. But their most important and recognisable asset- their brand identity – needed a major strategic redirection. ABNF was tasked with elevating Cellucity to the forefront of 21st century telecommunications branding. And given 6 weeks within which to do so.

We presented one dynamic, cutting edge logo and accompanying icon which was immediately accepted. Working with their environmental and store design team, we then tackled their entire brand livery. From storefront design to bag packaging, every touch-point was branded and messaged according to our recommendations.

The first wave of implementation is underway in their flagship stores, connecting Cellucity with tomorrow’s world and cementing the relationship between the agency, client, and its universe for at least another decade.

07/07/2016

Read it. Embrace it. Live it

The campaign celebrates South Africa’s achievements by asking South Africans to find constructive solutions to our country’s greatest challenges. As stated by the Ichikowitz Family Foundation, “The innovative campaign aims to promote the values and benefits of the Constitution by encouraging interaction and dialogue among all who live in South Africa.” As the project funders, they focus on the preservation of heritage, conservation of the environment and promotion of nation building through education, activities and skills training.

07/07/2016

Mix it, shoot it or shove it

It takes a brave heart and a teflon throat, which is why many are called, but few get up.

Strangely dark, deliciously dangerous and curiously inflammatory, McCoy’s Wildfire genuine Scorch Whisky Cinnamon Liqueur is the perfect way to start a party and shoot the lights out.

07/07/2016

Shine offers English language and literacy support programmes in 37 primary schools. Our reach includes the Western Cape, Eastern Cape and KwaZulu- Natal. We offer training to organisations such as faith based organisations, community centres as well as to individuals who share our passion to get children reading and, in this way, address South Africa’s educational crisis.

07/07/2016

IT’S A FINE LINE is a mobile multi-media exhibition that will visit schools across South Africa’s rural and urban settings in this, the milestone year.

The title of the exhibition recognises things are not always what they seem: at first glance, they may be deceiving. IT’S A FINE LINE asks us to continuously probe and traverse the fine lines between fact and fiction, between justice and power, reality and ideals, modernity and fundamentalism.

Inspect the 16 drawings first hand, up close and personal. A series of short films is screened alongside the artworks to further explain their historical context of the artworks. IT’S A FINE LINE asks of all of us to communicate with those from a different paradigm. It asks of us to face one of the great challenges of life.

07/07/2016

Plot your course to the stars. Like the Bachelor of Arts degree at AFDA, the course modules for RocketSchool’s BCom degree are a unique and progressive approach to deal with the vast expanse of knowledge and theories that are accessible today. More importantly, it is an approach to learning that is designed to stimulate innovative, conceptual and perceptual thinking; in doing so, allowing students to model and align existing knowledge to their integrated production outcomes. Shared production projects and team-based outcomes and evaluation act as the ’glue’ between various degrees and disciplines. Students from various disciplines integrate and share creativity and innovation in a networked, concrete, outcomes-based manner. Students get specialist guidance, input and advice along with unreal demands on their time, energy and talents. With Rocket School’s ground control, they get to fly high. Or live to fly another day.

07/07/2016

IDEAS WE LIKE.

It's interesting to see advertising helping people in every day situations. IBM has been killing it with their designs lately! IBM Turns Its Ads Into Useful Urban Furniture

07/07/2016

IDEAS WE LIKE.

Creative advertising | #1105

07/07/2016

IDEAS WE LIKE.

Yepp, so wird durch 'Guerillamarketing sogar Außenwerbung wieder spannend!

07/07/2016

ADS WE LIKE.

(eb)- this poster has a strong message and it clearly delivers it well. using a seatbelt to connect the spine in the x-ray is a very smart way of describing how dangerous driving without a seatbelt can be.