14/04/2026
Some conversations at WTM Africa stay with you.
Meeting Thandi Shabalala from iSimangaliso Wetland Park was one of them.
Her deep connection to the place - not just as a globally significant protected landscape, but as a lived cultural and heritage space shaped by memory, people and belonging. That matters, because iSimangaliso is not only beautiful. It is one of South Africaâs most important environmental and heritage assets, and one of those rare places that carries local meaning and global significance at the same time.
In a setting like that, visibility should never be only about promotion. It should also be about respectful record-keeping.
We spoke about how 360 imagery and Google Street View can help do exactly that: record landscape, atmosphere, visitor access points and layers of place in a way that is immersive, useful and lasting. Used well, this kind of visual documentation can strengthen interpretation, draw attention to lesser-seen stories, and help more people understand why a place like iSimangaliso matters before they even arrive.
That has growing relevance in an AI-driven travel environment. More and more travellers now use AI to research destinations, compare options and shape itineraries in minutes. In that world, well-linked visual content, trusted map information and strong Google Business Profiles around concessions and visitor touchpoints help a destination present a far clearer and more credible story.
What I appreciated most was Thandiâs passion for protecting not only the ecological value of iSimangaliso, but also its people, culture and heritage. That kind of leadership is exactly what gives digital storytelling substance. The technology matters â but the deeper value lies in whose story is being told, how it is being told, and whether it helps protect what is precious.
There is also a deeper conservation thread here. The wider region carries the legacy of Dr Ian Player, whose work helped shape the conservation story of northern KwaZulu-Natal. That legacy still reminds us that preserving wilderness is inseparable from how we honour memory, meaning and human connection to place.
A thoughtful and inspiring conversation â and a strong reminder that the future of destination visibility should be as much about stewardship as it is about reach.
Sonke siyabonga, Thandi. Njengefa likaDkt Ian Player, umeluleki wakho, nelakho ifa liyohlala liphila phakade.