13/10/2025
One of the first things that a potential client will notice about your business is the logo (and other visual assets) - but this won't be what positions your business as the top spot in their minds.
Designed visual assets are important: it helps with brand identity, familiarity and the sharing of information (the flow of information, supporting images/illustrations, emphasis of certain bits of information, whether it's pleasing to the eye, use of colour etc).
But, without having a proper strategy in place to support designed assets, your logo will be useless.
Creating a memorable brand is a comprehensive, long term strategy. Each part (sales, marketing, public relations, operations, HR, etc) works together to create a memorable and successful brand.
Think of it this way...your logo might look amazing but when you get an opportunity to give a 30 second pitch, you don't know what to say. OR...your logo isn't the best but you give an amazing 30 second pitch that lands you the client. And just to play devil's advocate, here's a third scenario: Your logo is amazing, your pitch is amazing, you get the client but you struggle to keep the client.
All three scenarios have the same issue: there was inconsistency found in your brand.
A logo won't work without strategy. A sales pitch won't work without the proper after care and support. Client retention will be an issue if you do not fix the root cause.
Brand positioning is maintained when there is a consistent effort between all functions of the business.
REMEMBER: You don't have to be perfect. Things will go wrong. What's important is how you follow up and improve after the setback. That is making a consistent effort.
