AdMarula Performance Marketing

11/06/2024

CASHBACK SITES A WINNER FOR SMEs

After analysing all their member data for last year, affiliate industry publisher Hello Partner, recently reported that Cashback publishers were the biggest moneymakers for SMEs. Surveying over 100 respondents, they learned that cashback partners were the biggest profit generators for SMEs, with 28% selecting this. It’s far in the lead too, as coupon providers appear in second place at just 18%. Meanwhile, creators, who fared pretty low here, are at the top for investment in 2024. Read the full article here: https://admarula.com/2024/06/cashback-sites-a-winner-for-smes/

11/06/2024

UPDATE FROM OUR CEO - DANIEL GROSS

It is hard to believe we are at the halfway mark of 2024. The first half of this year started slow but steady and we have been fortunate to sign up several new advertisers and programs. With last week’s elections, economic sentiment, in general, has been veering on the careful side (understandably so). Still, I am confident that as we shift into the second half of the year, many online businesses will be keen to make the most of what’s left of the year and will be pushing hard to get those results and sales in. Read the full article here: https://admarula.com/2024/06/update-from-our-ceo/

15/03/2024

THE MOST COMMON E-COMMERCE MISTAKES - AND HOW TO AVOID THEM
Here are some interesting stats. There is estimated to be about 26.5 million e-commerce sites across the globe currently. 27% of the global population shop online. The growth rate of retail e-commerce sales is absolutely astounding and it’s not slowing down any time soon, with global e-commerce predicted to exceed $8.1 trillion by 2026. Of course not all e-commerce sites are successful, and although we have come a long way since the dotcom boom, there are still some common mistakes e-commerce sites make that can easily be avoided. https://admarula.com/2024/03/the-most-common-e-commerce-mistakes/

15/03/2024

This month we chat to Nadia Zhang, Affiliate Manager at EcoFlow. INTERVIEW WITH ECOFLOW SOUTH AFRICA
Started in 2017 by a group of battery engineers, EcoFlow’s mission is to provide smart and eco-friendly energy solutions for individuals, families, and society at large including home solar systems, smart devices and portable power solutions. With 522 patented technologies and more than 2.5 million users globally, we find out more about their amazing success story.
https://admarula.com/2024/03/interview-with-ecoflow/ , .ecoflow.com

04/03/2024

Started in 2017 by a group of battery engineers, Ecoflow’s mission is to provide smart and eco-friendly energy solutions for individuals, families, and society at large including home solar systems, smart devices and portable power solutions. Publishers login today and start earning! https://app.admarula.com/signin

08/02/2024

Meet Lisa Bell, writer, editor, author, and Director at The Word Architect. She is also the founder of The Organic Shop, an online health shop providing a range of natural and cruelty-free products for men, women, children, babies, and even furry family members. She loves to talk about all things marketing, copywriting, digital marketing, and social media. Read the full interview here: https://admarula.com/2024/02/interview-with-lisa-bell-digital-entrepreneur/

08/02/2024

https://admarula.com/2024/02/ai-and-your-digital-strategy/

The US Digital Marketing Institute says 49% of the value of the NASDAQ and 25% of the US stock market consists of six companies, and they're all AI companies.

08/02/2024

https://admarula.com/2024/02/evolve-in-the-digital-world/

The data produced by the digital world is expected to hit 463 exabytes by 2025. The number of internet users is around 5 billion and increasing exponentially.

05/12/2023

CREATE A WINNER DIGITAL STRATEGY FOR THE HOLIDAYS - While Black Friday and Cyber Monday are in the rearview mirror, Boxing Day, Christmas and New Year’s are knocking at the door. As we enter the busiest shopping time of the year, digital marketers need to pull out all the stops to get their share of the spending pie. Here are some tips to ensure you have a winner digital strategy for the upcoming holiday season. https://admarula.com/2023/12/create-a-winner-digital-strategy-for-the-holidays/

05/12/2023

INTERVIEW WITH LOUISE DAUBENTON, TRAVELSTART - Our December profile is Louise Daubenton, Head of Partnerships & Commercials at market leading online travel shop Travelstart. Working in senior Affiliate Manager roles across various industries for more than a decade has given her a unique and deep understanding of the affiliate marketing industry and the changes it has gone through in recent years. https://admarula.com/2023/12/interview-with-louise-daubenton-travelstart/

05/12/2023

GRATITUDE IS THE BEST ATTITUDE - Here we are again, another year on its back (my has 2023 flown!) and we can once again reflect on what has worked well this year and what hasn’t, what lessons we have learnt, and how we can take that with us into the new year. 2023 has certainly been another challenging year not just for South Africa, but globally. However, there is always positive news to be found, and it seems that 2024 might be just that. https://admarula.com/2023/12/gratitude-is-the-best-attitude/

20/10/2023

WHY GOOD SEO DOESN'T ALWAYS EQUAL HIGH RANKINGS

As digital marketers we get taught very early on that a good marketer who wants their brand and site to succeed should view all campaigns, content and digital assets with an SEO eye. And yet, website owners regularly express frustration about their well-optimized site’s inability to rank, despite facing minimal competition. So why doesn’t good SEO always equal high rankings? https://admarula.com/2023/10/why-good-seo-doesnt-always-equal-high-rankings/