Gillstrawberry

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Gillstrawberry

Influencer Marketing Agency | Content Strategy & Coaching

12/06/2026

Attending my first fitting at with as a floating head 😂

📷

26/05/2026

When I worked in media sales (2007 - 2017) I had a motto that used to guide me when “choosing my battles” and pushing back on things I believed in, because I had bills to pay.

“Do you want to be rich? Or do you want to be right?”

This saved me a lot of energy in the corporate world of agencies and brands, but lately I’m realizing that when you champion the creator and you are representing artistic value, you will probably never be rich, so you might as well be right….

I’ve been watching the creator economy transition from social media platforms where opinion leaders could post their content and gain an audience, build a personal brand and make a career out of their passion, to where it is right now: Algorithm controlled, with all earning potential outside of the platform, throttled and rerouted back through the platform via boosting and paid media.

It was fun while it lasted, but it’s over now. If you are a creator and you aren’t figuring out how to extract audiences into your own ecosystems, and using TikTok and Instagram more for their algorithm strengths of discoverability and personal brand positioning, then you should start making the shift in your strategy now.

Big business will always look after it’s stakeholders and push creative value as low as it can for its own profit, this will never change.

The only way a creator can survive is if they educate themselves as to what their content is actually worth, rather than letting agencies and brands tell you what your value is, and to treat your personal brand like a business.

25/05/2026

Fashion Royalty and Culture Commentator are the sustainability power couple the industry has been waiting for 💚

14/05/2026

: Thabo Makhetha is a seriously impressive artist and gifted speaker. Her cultural knowledge and personal insight could fill a warehouse ❤️ Such a privilege to attend this intimate tour of her showroom floor at this morning

07/05/2026

We wake up and want the best for our life 🤷🏻‍♀️

A better life (for me) will always look like more freedom, more choice over who I work with, what I spend my energy on and more money (obviously, because more money = more freedom)

Having a personal brand closes the gap between who you are, and how you earn. The room opens up for you when people already know the value you bring and you no longer depend on being chosen.

22/04/2026

Thanks to and for hanging out with me while I work out this content creation thingy-ma-jig 📹 Best company, deep chats, let’s see where this journey takes us 🚀

10/04/2026

🇺🇸 2019 Memories of our trip to New York & San Diego, meeting up with the boys to work on “Little Wonder” released today, available on all platforms - Congrats X - quick stop in and hello to Trevor Noah on the and our favorite president at 😛

14/02/2026

Entrepreneurship has been terrifying, lonely, overwhelming, thrilling, life changing and the only way that would have worked for me..

It took me a while to realize that I was unemployable. I struggled with being told what and how to do things and found myself avoiding job interviews which required me to be a “team player”

Looking back now I can see the pattern of my choices. I became an Open Water Swimmer in my 20s because the only person who was in the ocean with me on a challenge, was myself. It was up to me to succeed or fail – “sink or swim”

You are not behind, you just need to figure out what the next small step is, and then do it.

12/02/2026

Trying to see if I stand close enough to I’ll catch some style 💅🏽

07/02/2026

The creators I work with already know how to blow up on reels. I architect systems, positioning, and thinking that builds assets which outlive viral moments. Most people skip this part because it’s invisible work.

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Cape Town

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http://Www.gillstrawberry.com/

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