Gillstrawberry

22/09/2026

Payment terms are commercial terms too, we are not a bank 🤷🏻‍♀️

If a creator has delivered the work, covered their production costs and then waits 45 working days to get paid, they’re effectively extending credit to the business.

So maybe payment terms should become another line item we negotiate?

7 days = standard rate
30 days = +5%
45 working days = +10%

I’m not saying these are the magic numbers, but I do think creators need to start establishing our own business practices, rather than automatically inheriting the ones the advertising industry hands us.

What do you think? Doable or delusional? I know we are still only trying to get over pushing back on low value offers, but it’s something to think about if you are going to be treating your personal brand like a business. Baby steps…

19/09/2026

Influencer Marketing is being confused with digital advertising

19/09/2026

How I work out my talent’s creator and influencer rates

19/09/2026

18/09/2026

😩 45 Day payment terms!!

17/09/2026

If we are judging an influencer’s value by reach, then why aren’t we calling them “reachers”?

Spoiler: Influencers bring more than just reach and engagement to a marketing campaign ⭐️

17/09/2026

Fun Fact from the olden days! You used to be able to buy your kids candy ci******es so they could smoke just like mom and dad! This was advertising in the 80s!

17/09/2026

The Content Creator Awards CREATOR LAB event last week was so refreshing! So much positivity and possibility in the Creator Economy that the challenges seemed to not matter for the day.
I was invited to speak on The Business of Being an Influencer and I chose to cover the topic of what actually goes into your rates when costing for a brand job.

Thanks once again to One-eyed Jack and Manuela Dias De Deus for treating me like family, you guys really do have the success formula for events waxed 💜

12/09/2026

MrBeast has turned down multimillion-dollar offers for his brand because he understood its long-term value was worth far more.

He knew what he was building, understood his value, and stuck to the plan.

So when an offer doesn’t reflect your value, just remember:

W.W.M.B.D. - What Would MrBeast Do?

08/09/2026

HELP WITH SETTING INFLUENCER & CREATOR RATES

Many people have reached out for help with their rates, unfortunately I am not able to always spare the time to work with you one on one, however I have now added a specific product that you can book just for this purpose, so please choose a time in my availability calendar!

The Booklink is https://bklnk.co.za/gill-attwood

If you want help with rates, defining your niche, how to approach brands, understanding the media landscape and the creator economy, then come to Influencer School. It runs over 6 weeks with me (online every Wed for 2 hrs) and we cover it all in a small group environment so that you have lots of opportunity to ask your questions.

Applications for the the course starting 7 October 2026 are already open, link below and in bio:

https://gillstrawberry.com/influencer-school-application