Eighty20

07/11/2025

Eighty20 is a data-driven consumer analytics and research business providing a range of services and data products, including a detailed view of all 43 million adult South Africans representing over R4 trillion in earnings per annum.

Eighty20 uses its combination of strategy, analytics, research and technology capabilities to help leading brands execute customer centric strategies that are loved by customers and profitable for business.

Find out more: www.eighty20.co.za

11/01/2022

To Tier or not to Tier? Our latest blog draws on over 20 years experience in Loyalty Programme design to offer advice on when it makes sense to tier your proposition, and when it doesn't. Read more: https://www.eighty20.co.za/to-tier-or-not-to-tier-when-loyalty-programmes-benefit/

Tiering is a way of offering differentiated rewards or experiences to your Loyalty Programme membership based on their behaviours. It is a more complex way of rewarding members for their loyalty but – when done well – Steve Burnstone, CEO at Eighty20 believes it can make for a powerfully engagin...

10/12/2021

In 2020 the COVID-19 pandemic had a significant impact on the tourism industry, particularly over the festive season, with the number of visiting tourists in Dec’20 decreasing to 198K (-80% YoY) and the industry’s GDP contribution decreasing from 6.9% in 2019 to 3.7% in 2020. The discovery of the Omicron variant could result in another disastrous season for the industry. Please consider supporting local business when you celebrate.

Sign up for more Fact-a-Day: https://www.eighty20.co.za/fact-a-day-archive/

08/12/2021

At Eighty20, we have been advising Loyalty Programmes on their corporate partnerships for almost 20 years. They are a great way to engage with customers, but not all are successful. Steven Burnstone, CEO at Eighty20, shares some of the reasons that Loyalty Programmes fail, and ways to ensure your programme isn’t among them: https://www.eighty20.co.za/why-loyalty-programmes-fail/

06/12/2021

Eighty20’s 2021 Q3 Credit Stress Report – compiled in collaboration with Xpert Decision Systems (XDS) Pty Ltd – profiles the credit behaviour of three of the poorer segments from our ENS Customer Profiling Tool that we think will be hardest hit by the increases in petrol and electricity prices. Download the free report: https://www.eighty20.co.za/credit-stress-report/

01/12/2021

In our Credit Stress Report 2021 Q3 - compiled in colaboration with Xpert Decision Systems (XDS) Pty Ltd - we saw another quarter of plateaued default rates in the 18-24 year age group, although it remains the highest of all age groups. Download our free report here: https://www.eighty20.co.za/credit-stress-report/

29/11/2021

Q3 2021 saw the retail sector struggle under the impact of riots. Eighty20’s Credit Stress Report 2021 Q3 – compiled in collaboration with Xpert Decision Systems (XDS) Pty Ltd – unpacks some of these developments. Download our free report: https://www.eighty20.co.za/credit-stress-report/

25/11/2021

Our Credit Stress Report for 2021 Q3 - compiled in collaboration with Xpert Decision Systems (XDS) Pty Ltd - reveals that the overdue balance on all loans is fast approaching R200bn. Alarmingly, loans that are 9 months or more in arrears represent 80% of the total overdue balance. Learn more by downloading our free report here: https://www.eighty20.co.za/credit-stress-report/

23/11/2021

Our last credit stress report showed some early signs of economic recovery from the devastation of Covid, as South Africa began to emerge from the hard lockdowns. But while the vaccination roll out began for everyone aged 18+, and the country emerged from Level Four Lockdown, the news has been rather bleak since Q2. Download the free Q3 report here: https://www.eighty20.co.za/credit-stress-report/ Compiled in collaboration with Xpert Decision Systems (XDS) Pty Ltd

18/11/2021

Entering into corporate partnerships has long been a successful strategy to enhance the customer experience and create more value. How do the best partnerships create value for all stakeholders? Find out here: https://www.eighty20.co.za/winning-loyalty-partnerships/

Entering into corporate partnerships has long been a successful strategy to enhance the customer experience and create more value. Exclusive Books’ instore partnership with Seattle Coffee was a no-brainer, in hindsight. FIND OUT MORE

25/10/2021

As specialists in the design, optimisation and ongoing tracking of loyalty programmes and how they drive consumer behaviour, we make it our business to keep informed about local and international trends and best practice in this space. These three pieces of recent research on Loyalty Programmes are important reads in 2021: https://www.eighty20.co.za/3-important-pieces-of-loyalty-trends-research-for-2021/

When Loyalty Programmes are well designed and well executed, they go beyond creating brand awareness and an alternative means to promote your products and services. FIND OUT MORE