theRebellion

Name: theRebellion
Address: 79 On Roeland Street 2nd Floor, Cape Town, 8001, ZA
Telephone: +27214617180

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theRebellion

Digital Marketing Agency
Cape Town | Prague | Gothenburg

14/04/2026

Senior Social Media Performance Manager

Remote · South Africa · Immediate Start
Meta Ads TikTok Ads Performance Marketing Remote

About Us

The Rebellion is a Cape Town-based digital marketing consultancy founded by ex-Google professionals. We challenge wasteful agency models and deliver measurable, efficient growth for local and international clients across paid media, data analytics, automation, and UX.
The Role

We're looking for a sharp, creative Social Media Performance Manager to own paid campaign strategy and ex*****on across Meta (Facebook + Instagram), TikTok, and YouTube. You'll plan, build, optimise, and report on performance campaigns — turning ad spend into real results for a diverse client portfolio spanning South Africa and global markets.

What You'll Do

Plan and execute paid social campaigns end-to-end across Meta, TikTok
Manage budgets, bidding strategies, and ROAS targets across multiple client accounts
Create and test ad concepts, audiences, and funnels — always iterating on performance data
Deliver clear reporting with actionable insights to clients and internal teams
Stay ahead of platform changes, algorithm shifts, and emerging ad formats

Requirements

5+ years in social media performance / paid media marketing
Platform certifications required (e.g. Meta Blueprint, TikTok Academy, Google Ads)
Proven track record managing significant ad budgets with measurable ROI
Proficiency with AI tools such as Claude and Canva, or similar for workflow efficiency
Creative thinker and analytical problem solver — you live in the data but think in ideas
Experience with international clients or multi-market campaigns is a strong plus

What We Offer

Salary
Negotiable

Leave
25 days/year

Location
Fully Remote

Start Date
Immediate

Submit Your CV and supporting documents to :

[email protected]

17/12/2025

The "Silent Era" of AI is officially dead. 🔇⚰️

Remember back in 2024 when AI video was just weird, silent GIFs of people eating spaghetti?

That era is over. With the release of Sora 2 and Veo 3.1 this quarter, we aren't just "generating" anymore. We are Filmmaking.

At The Rebellion, we’ve been testing the new engines, and here is where the future of video is actually going:

🎥 From "Prompt & Pray" to Total Control: Veo 3.1’s new "Ingredients" feature means we can finally lock in a character’s face and brand style. No more shape-shifting actors. We can tell a consistent 60-second story from start to finish.

🔊 The Audio Revolution: Sora 2 isn't just simulating light; it's simulating sound waves. We’re talking native, synchronized audio that reacts to the physics of the scene.

The "Unfair" Economic Advantage: Here is the part the big traditional studios don't want to talk about.

Old Way: A 30-second commercial required a crew of 10, location fees, permits, and a $20,000+ budget.

Rebellion Way: With Sora 2 and Veo 3.1, we are producing that same broadcast-quality spot for 1/10th of the cost and in 1/10th of the time.

The Bottom Line: The future isn't about replacing human creativity. It's about removing the barrier between imagining a scene and seeing it.

We’re ready to build the impossible for our clients. The question is: If you could film anything without a budget limit, what would you make?

15/12/2025

🔔 PPC Update: Merchant Center Videos for PMax

A recent update is rolling out in Google Ads: Performance Max (PMax) campaigns can now directly use product videos sourced from Google Merchant Center (GMC).

This feature, currently in beta, modifies the video creative workflow for e-commerce advertisers.

What Does This Mean?

Automation: If your product feed contains links to product videos, PMax can now automatically use those product-specific videos across its inventory (Display, YouTube, etc.).

Workflow Efficiency: For advertisers managing large product inventories (SKUs), this removes the requirement for separate, manual video uploads and management within Google Ads, conserving time and resources.

Creative Relevance: Linking the video asset directly to the product data helps ensure a stronger product-to-creative alignment, which is generally key to enhancing relevance and performance.

Key Things to Know

Feed Requirement: You must include a valid video link attribute in your Merchant Center product feed for the system to access the content.

Control vs. Automation: While videos are better inputs, be meticulous about the quality of the videos in your GMC feed, as PMax will rely on them. Performance reporting on these specific assets may be limited.

Action: Check your PMax Asset Group settings and consider ensuring your GMC feed has high-quality, product-specific video links where applicable. Reference: https://searchengineland.com/google-ads-quietly-unlocks-merchant-center-videos-for-performance-max-466137

10/12/2025

Are you making stock decisions based on what feels right rather than what actually sells? 🤔

We built an automated reporting tool with Shopify as the source and BigQuery handling the data transformation, to compare live stock levels against historical sales performance. It highlights genuine best sellers, slow movers, and products at risk of selling out, without relying on manual exports or disconnected reports.

This means clearer buying decisions, fewer stockouts, less cash tied up in dead stock, and a single, always-up-to-date view that merch, ops, and finance can all trust.

03/12/2025

Every agency talks about “strategy.”
We built our own Rebel Playbook, because playing by the industry rules never created world-class results.

At The Rebellion, we operate differently:
🔹 We don’t hide behind jargon.
🔹 We don’t chase vanity metrics.
🔹 We don’t sell templated “packages.”
Instead, our playbook is built on clarity, speed, and brutal honesty.
From paid media and data analytics to website optimisations, we combine performance expertise with real-world ex*****on.
Not the fluff. Not the clichés.
Just a team that understands how to scale brands across markets, channels, and complexity.

Is your brand ready to break away from average agencies and start competing like a rebel?
📓 It’s time to read from a different playbook.
The Rebel Playbook. The Rebellion.
Where growth isn’t promised… it’s engineered. DM us to get in touch.

01/12/2025

📣 OUTPUTS vs OUTCOMES

Most marketers still report outputs - the surface-level metrics that make dashboards look busy but don’t show business impact.
Outputs = Noise
Outcomes = Signal
Let’s break it down 👇

❌ OUTPUTS (Noise Metrics)

Numbers that sound impressive but don’t help leaders make decisions.

1️⃣ Ad Frequency
Doesn’t show if it drove revenue.

2️⃣ Cost Per View
Cheap views ≠ intent, customers, or profit.

3️⃣ Engagement Rate
Likes don’t pay salaries.
Engagement without intent = vanity.

4️⃣ CTR
High CTR ≠ high quality.
50% CTR with 0 conversions? Still noise.

5️⃣ Impressions & Reach
Big numbers. Zero impact without conversion value.

6️⃣ Traffic
More traffic isn’t better.
Better traffic is better.

✅ OUTCOMES (Signal Metrics)

The numbers CEOs, CFOs & founders actually care about.

1️⃣ Profit
REAL revenue added to the bottom line.

2️⃣ Customer Growth
Not leads.
👉 Paying, retained customers.

3️⃣ Sales Cycle Reduction
Shorter time from click → conversion → cash.
Faster revenue = real impact.

4️⃣ Lifetime Value (LTV)
Smart marketers optimise for:
• higher order value
• repeat purchases
• retention
• long-term profit

5️⃣ Blended CAC
All-in cost to acquire a customer across every channel.
This reveals the truth, not channel excuses.

6️⃣ Incremental Lift
The hardest and most important:
“How much revenue did marketing create that wouldn’t have happened anyway?”

Stop chasing noise. Start driving real results. 💡
Comment below with the metric you’re focusing on this month — let’s see if it’s signal or noise!

Address

79 On Roeland Street 2nd Floor
Cape Town
8001

Telephone

+27214617180

Website

https://www.therebellion.co.za/

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