LUMEN Digital Marketing

LUMEN Digital Marketing LUMEN is a results-driven Digital Marketing Agency inspired by the potential of digital. In the 1800s Thomas Edison invented the light bulb. Intense. Simple.

Using a combination of data, digital experience and best-practice, we develop digital strategies to help our clients transform their businesses. Before that, it was dark. But with a flick of a switch, people could see, understand and begin to innovate in ways that would forever change the way we live. Think LED lights monitoring our health, Artificial Intelligence moving into the workforce, microw

aves heating up your dinner...even space travel. And - yes - the internet. Since the invention of the light bulb, things have been less gloomy, but we’ve also picked up the pace. We're moving really fast: There are over 1 trillion photos taken every year and more content gets uploaded to the web in a day than was generated in the past decade. The internet of a million, billion, trillion things can be a scary, dark place for brands. That’s where we come in. "Lumen" is the measure of visible light emitted from some source. Think of LUMEN Digital Marketing as your own personal internet light bulb, illuminating all things digital. We take data and simplify it to connect you to the most relevant prospects online. We help you maximise your ROI and grow your business. Within the digital environment, the more you dig the more you will find. We'll help you understand these intricacies and the finite detail where the devil lives. The smaller the area the brighter the light, and the higher the Lumens. At LUMEN we're inpsired by the potential of digital. Let us switch on your online presence so you can shine. Edison would want it that way.

Lumen Digital Dictionary Alert! FAQ: What is Lead Generation? Lumen's answer: In the world of Paid Media, lead generatio...
25/06/2018

Lumen Digital Dictionary Alert!

FAQ: What is Lead Generation?

Lumen's answer: In the world of Paid Media, lead generation allows businesses to reach potential clients that have a genuine interest in what your company has to offer. This is done via advanced targeting methods, driving leads for your business. Google

A social media strategy should never entice a knee-jerk reaction. To stand out and see a strong ROI, you want to be auth...
22/06/2018

A social media strategy should never entice a knee-jerk reaction. To stand out and see a strong ROI, you want to be authentic, strategic and add value.

Get in touch with us today and let us help you make the most out of your social business presence while building your brand credibility. bit.ly/LUMEN_socialmedia_services

Bigger isn't always better. Nowhere is that more true than social media in 2018. Brands have realised that nano-influenc...
18/06/2018

Bigger isn't always better. Nowhere is that more true than social media in 2018. Brands have realised that nano-influencers are worth their time. Read more here.

No longer is it enough for a brand spokesperson to just appear in a few media advertisements and receive a paycheque – they are expected to be engaged with the brand every day on their widely followed social networks.

Happy Youth Day from all of us at LUMEN! On this day we look at how the youth of the nation has gained great buying powe...
16/06/2018

Happy Youth Day from all of us at LUMEN! On this day we look at how the youth of the nation has gained great buying power, and their influence on household spending. HDI Youth Marketeers

​We're settling nicely into our new home in the Flooring Guru Showroom at Northgate Business Park, which offers plenty o...
15/06/2018

​We're settling nicely into our new home in the Flooring Guru Showroom at Northgate Business Park, which offers plenty of room for expansion and growth.

Click on the link to read more about our new LUMEN family members and some additional products and services we’ve recently introduced to the business.​ ​

LUMEN would like to wish all the Dads a Happy Father's Day! bit.ly/LUMEN_June_lowdown

Social media changed the way we communicate online. It’s also had a dramatic affect on the way we consume our news. Beca...
13/06/2018

Social media changed the way we communicate online. It’s also had a dramatic affect on the way we consume our news. Because we need to understand our customers, all companies pursuing digital marketing strategies should be aware of the fake news scandals that have plagued platforms like Facebook this year.

Thankfully, Forbes has us covered with an article that outlines the most recent Facebook scandals we need to be aware of. Neil Patel John Rampton Fortune bit.ly/Facebookreports

Hands up. Who'd like to see what IKEA furniture looks like in their home before they even make a purchase? Well, you can...
11/06/2018

Hands up. Who'd like to see what IKEA furniture looks like in their home before they even make a purchase? Well, you can. And it's all thanks to the massive strides being made in Augmented Reality. Your company may not currently have the budget to keep up with the mobile phone and AR trends, but watch this space. Apple just released a phone with an AR chip. That means small businesses might soon get their seat at the AR table.

AR and virtual product visualisation will transform the retail industry - here are the augmented reality examples and use cases all retailers need to see!

What are the pros and cons of investing in social media? Low costs, little ROI...there is much to consider. We suggest y...
08/06/2018

What are the pros and cons of investing in social media? Low costs, little ROI...there is much to consider. We suggest you read this article to help you decide if you're ready to expand your social media budget.

10 Pros And Cons Of Social Media Marketing In Mobile App Development By Harnil Oza - April 11, 2018 0 118 views Tweet In the past few years, social media has grown from being a medium where people socialize to one of the most powerful avenues for marketing and promotion of businesses. Social media m...

LUMEN Digital Dictionary Alert! We create these posts to help you navigate the digital realm. FAQ: What is a digital inf...
05/06/2018

LUMEN Digital Dictionary Alert!

We create these posts to help you navigate the digital realm.

FAQ: What is a digital influencer? Lumen's answer: Someone who has established credibility and a large online audience. They're well-respected and so can persuade their audience. Ryan Robinson

Today’s internet users are tech-savvy. They browse from their mobile devices more often than not.  Most importantly, the...
30/05/2018

Today’s internet users are tech-savvy. They browse from their mobile devices more often than not. Most importantly, they expect your website to have a beautiful design and impeccable functionality. If you don’t believe us, take a look at these stats. bit.ly/GreatWebsiteForYourBusiness

“Social media is now an art form that is valued by how manicured your posts might be.”While the customer might be expect...
19/05/2018

“Social media is now an art form that is valued by how manicured your posts might be.”

While the customer might be expecting their brands to be more transparent, the land of social media content is becoming more and more manufactured. Check out how one photographer explored this trend by ‘hacking’ her own Instagram feed.

“I came up with a story: my ‘FaceApped’ perfect self, who’s 10 years younger than I am, flies off to Disneyland for the day.”

Address

Ground Floor, Block 3, Northgate Business Park, Corner Section Street & Platinum Road
Cape Town
7405

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

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