Way Up Front Media

25/08/2025

Procurement Agencies are not always the best option for sourcing solutions to your trade marketing requirements. Here's why :-

The benefits of direct sourcing versus outsourcing to a procurement agency.

14/11/2024

Table talkers

As the peak hospitality season approaches, it’s essential for food and beverage brands to maximize exposure by leveraging trade marketing tactics to drive engagement in on-site locations like restaurants and bars. Table talkers are a cost-effective, tactical solution to capture customer attention right at the point of purchase. Use them to promote special offers, highlight seasonal menus, or introduce unique brand features. This direct engagement not only raises brand awareness but also enhances customer experience and drives sales.

If you can dream it, we can build it.

Heineken Heineken Experience Tanqueray Gin South Africa

30/10/2024

Take your gin, champagne or liquor brand to the next level. Whether its at a hospitality event, in a restaurant or bar or in a specialist retailer or supermarket, we have the expertise, experience and capability to help you conceive, design, manufacture and install a range of point-of-purchase display and promotional solutions to elevate your brand, engage consumers and boost sales.

If you can dream it, we can build it.

Tanqueray Gin South Africa Moët & Chandon Six Dogs Distillery Krone

15/10/2024

SHELF GLORIFIERS

Discover the power of shelf glorifiers in transforming your retail displays from drab to fab! Enhance your product's visibility and boost sales with our point of purchase solutions that are as innovative as they are eye-catching. Ready to elevate your retail marketing strategy? Increase brand awareness, engage customers and boost sales.

If you can dream it, we can build it.

Cointreau SKOON.

07/10/2024

Aisle Wings

Aisle wings, or aisle fins, are special display fixtures that extend at right angles from the main shelving units in an aisle. They attach to the shelf in various ways and are normally mounted directly in front or adjacent to the product/s they are promoting. Brands can really use their imagination here - the use of bright colours, targeted messaging and product highlights can be maximised to engage shoppers, build brand awareness and drive demand to boost sales.

If you can dream it, we can build it.

Sinutab Adcock Ingram Generics Dis-Chem Pharmacies Clicks Johnson & Johnson Pfizer Careers Aspen Pharma Cipla South Africa

27/09/2024

Shelf defenders

Shelf defenders are used to display specific product information, branding, promotional messages or a combination of all three. Situated directly in front of the product and fixed to the edge of the shelf they are designed to attract a shoppers attention so are usually eye-catching while still being informative with sharp, concise messaging. They are a very simple and cost effective way of amplifying your brand, engaging the consumer and boosting sales. At Way Up Front Media we specialise in the conception, design, manufacture and installation of all point of purchase and promotional solutions for the FMCG retail market.

If you can dream it, we can build it.

Sinutab BENYLIN South Africa

20/09/2024

If you're unsure of the benefits of point-of-purchase and in-store displays in the FMCG retail space then have a read.

Unleashing Sales Success - How In-Store displays drive Customer Engagement and boost Sales Performance.

The benefits of point-of-purchase and in-store retail displays. Amplify brand awareness, enhance customer engagement, turbo-boost sales.

18/09/2024

Shelf wobblers

Also known as shelf talkers or shelf barkers, these are small, light display signs attached directly to the shelf that displays the product being promoted. They directly focus the shoppers attention on specific products and are often the most cost-effective way to engage a consumer and drive sales. They can display supplementary information such as pricing and product related details, are easy to install, move and replace. At Way Up Front we offer a full suite of services to conceive, design, manufacture and install these displays to help brands drive customer engagement, product awareness and boost sales.

If you can dream it, we can build it.

Parmalat Johnson & Johnson

11/09/2024

International Pinotage Day (12 October) has been and gone. But if you're a Pinotage or Cape Blend producer now is the ideal time to conceive a campaign to promote your brands and products in-store to engage consumers, raise awareness and drive sales. Whether its through a floor standing unit, fridge wrap/surround or a novelty item such as a bespoke branded tasting table, we can help you conceive, design, manufacture and install your required solution. On time and on budget.

If you can dream it, we can build it.

Pinotage Association Pinotage SA Douglas Green Beyerskloof Fairview Wine and Cheese Kanonkop Wine Estate Koelenhof Wine Cellar Survivor Wines Spier Wine Farm Wellington Wines Springfontein Wine Estate Diemersdal Wine Estate Landskroon Wines Lanzerac Wine Estate Stark-Condé Wines Groot Constantia Rhebokskloof Estate Diemersfontein Wine Estate Perdeberg Cellar Boschendal Tall Horse Brampton Wines

05/09/2024

Power wing displays

A power wing, also known as a sidekick display, is a lighter and less bulky display that clips onto the sides of a gondola unit or shelving unit in retail stores. They are designed to grab customer attention and promote the sales of specific products. They can be used for a specific product promotion or to offer complimentary products and items to those that are displayed on the shelf that the unit is affixed to. Create brand awareness, engage customers and grow sales.

If you can dream it, we can build it.

Dulux Medal Paints South Africa Duram BUCO Build it