Iconic

Iconic Iconic is a creative agency specialising in digital content for brands. Iconic is a creative agency specialising in digital content.
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We’re a small team who works with big ideas. We collaborate with brands, agencies and artists to make award-winning creative content that is appreciated and discovered by the right audience.

28/05/2025

NEW WORK 📢

Who is coming to Red Bull Symphonic next week?

Directed by our very own , Chulu had the idea to pay tribute to ‘s most iconic album covers in this announcement film. Can you spot them? 24 hours and 2.3 million views later, this spot crashed Computicket and the show was sold out in minutes.

Musician:
Maestro & Trumpeter:
Dancers: .me &
Executive Producer:
Executive Creative Director:
Head of Production:
Production Manager:
Production Assistant: Swazi Masoats
Red Bull Content Head:
Red Bull Culture Head:
Red Bull Senior Producer:
Red Bull Culture: Lauren Hillery
Director:
DOP:
Focus Puller: Philippus Boshoff
Loader: Zipho Mbuqe
Gaffer: Nicholas Brown
Best Boy Lighting: Ramsey
Lighting Assistant: Muruti
DIT: Silva Monama
Offline Editor: Chulu Ratsibe
Online Editor & VFX:
Post Production Manager:
Stylist: Mbali Ntuli
Wardrobe Assistant: Lebo Lubisi
Art Director: Motsatsing Ntsamai
Art Assistant: Modiehi Tikoane
Make-up Artist: Nosipho Poyo

     

21/11/2024

We brought Formula 1 back to Africa! Working with Red Bull, DHL, Patriot Films and living legend David Coulthard, our latest project was a statement piece to declare the Kyalami Grand Prix circuit ready to host a Formula 1 race.

1. Fly an F1 car through Johannesburg ✅
2. Complete the first lap in 30 years with a modern F1 car at Kyalami ✅
3. Put Kyalami on the map globally as a circuit ready to host F1 ✅

Watch the full video here: http://y2u.be/8ajKo22vtuc

22/04/2024

ASICS SportStyle Fall campaign featuring GEL-NYC™️, GT 2160™️, GEL Nimbus 9™️ & GEL 1130™️

Thank you, Derick Koen and the rest of the team at ASICS

CREW:
Director - Herman du Toit
ECD - Andrew Kirkby
DOP - Ramón Mellett
Focus Puller - Alex Ortscheit
Loader - William Douglas
Producer - Elly Roux
EP - Keane Balt
Lighting Assistant - Matthew Wareley
PA - Patrick Nsenga
HMU - Nabz Sonday
Props - Tanlyn Blomkamp

Edit - Dumi Sibanda

30/10/2023

Get ready to dive into the world of Spinning with our latest Showmax documentary "Inside Spinners"! 🚗💨 Travel around South Africa to meet the OGs and pioneers who popularised this unique South African motorsport & cultural phenomenon. In collaboration with CANAL+ and Red Bull, we went behind the scenes on the International series, Spinners, to uncover where fact meets fiction. Buckle up for a thrilling ride! 🏁🔥



Cast

* Victor Pardel
* Yaseen Damon
* Eddie Rasta
* Kaylin 'Kayla' Oliphant
* Jeff James
* Samkeliso 'Sam Sam' Thubane
* Vernon 'Veejaro' Hendricks

Production

* Directed: Jeremy Marc
* Executive Creative Director: Andrew Kirkby
* Senior Producer: Lisa Auret
* Executive Producer: Keane Balt
* Assistant Producer: Mbali Moloisi
* Director of Photography: Ramón Mellett
* Camera Operator: Teega Michl
* Focus Pullers: Dmitri Savva
* Sound Technician: Lazarus Seoposenwe
* Grip: Riaan Hanekom
* Loaders: Matthew Wareley
* Loaders: North McNight
* Loaders: Katlego 'KG' Macheru
* Driver: Abnar Mlalzi
* Security: Bafana Makhoba & Jerry Manzanga
* Medic: Ruzdim, Wilna van Staden

Post Production

* Editor: Mathew Gardner
* Assistant Editor: Caleb Philander
* Online Editor: Dylan Wrankmore
* Graphic Designer: Hannah Kahn
* Post-Production Manager: Matthew Reeler
* Colour Grading: Mathew Gardner
* Sound Mastering: Atomic Studios

Red Bull Media House

* Head of Media Network: Taryn Dredge
* Head of Content: Angela Illing

Empreinte Digitale

* Executive Producer: Joachim Landau
* Showrunner + Producer: Ben Hoffman

Special Thanks

* Wheelz n Smoke
* "Spinners" Series
* Skid Marks
* Thrill Seekerr SA

WE WON! The team walked away with a Loerie award for (UN)CREDITED: The Story of Afro Dance in the Branded Content Film c...
09/10/2023

WE WON! The team walked away with a Loerie award for (UN)CREDITED: The Story of Afro Dance in the Branded Content Film category. With 4 finalists at this years awards, up against the biggest multi-national agencies in Africa and the Middle East, we're proud to be the only agency to win in this category. But this was only possible due to everyone who contributed to bringing this extraordinary documentary to life!

Director:
Creative Director: Andrew Kirkby
Cinematographer: ,
Executive Producer: Keane Balt
Producer: Keane Balt, ,
Photographer:

Editor: Andrew Kirkby
Assistant Editor:
Online Editors: Dylan Wrankmore & Andrew Kirkby
Post-Production Manager:
Colour Grading:
Sound Mastering:

When asks you to come up with a crazy F1 idea, you go for broke - From concept to ex*****on! 'Coulthard vs. Taxi' is ou...
29/09/2023

When asks you to come up with a crazy F1 idea, you go for broke - From concept to ex*****on! 'Coulthard vs. Taxi' is our top performing piece of branded content, with over 30 million organic views. This adrenaline-fuelled action film boasts an all-star cast including F1 legend , comedian , speedster , lyrical genius , that oke , and local BMX hero .moo__ . It’s the ultimate South African showdown, racing through the vibrant streets of Cape Town.



Client: ,

Directors - &
1st AD:
2nd AD: Jaco Nel
DOP -
Executive Producer -
Senior Producer -

Iconic Production
Line Producer -
3rd Unit Director -
Production Assistant -

Red Bull Production
Head of Media House -
Head of Content - .raubenheimer
Executive Producer -
Production Assistant -
Behind The Scenes - S

Post Production
Offline Editor - Andrew Kirkby
Online editor - Timothy Weyer
Grade -

When Red Bull asks you to come up with a crazy F1 idea, you go for broke - From concept to ex*****on! 'Coulthard vs. Tax...
29/09/2023

When Red Bull asks you to come up with a crazy F1 idea, you go for broke - From concept to ex*****on! 'Coulthard vs. Taxi' is our top-performing piece of branded content, with over 30 million organic views. This adrenaline-fuelled action film boasts an all-star cast including F1 legend David Coulthard, comedian Jason Goliath, speedster Sne Dlala, lyrical genius YoungstaCpt, that WebAfrica oke Will Hobson, and local BMX hero Murray Loubser. It’s the ultimate South African showdown, racing through the vibrant streets of Cape Town.



Client: Red Bull

Directors - Tim Weyer & Andrew Kirkby
1st AD: Carey Lagoe
2nd AD: Jaco Nel
DOP - Deon van Zyl
Executive Producer - Keane Balt
Senior Producer - Kirby Kruger

Iconic Production
Line Producer - Debi Shabason
3rd Unit Director - Herman du Toit
Production Assistant - Baneka Kene

Red Bull Production
Head of Media House - Folu Babatola
Head of Content - Louis Raubenheimer
Executive Producer - Angela Illing
Production Assistant - Noli Masango
Behind The Scenes - Dane Staples

Post Production
Offline Editor - Andrew Kirkby
Online editor - Timothy Weyer
Grade - Kyle Stroebel

Top 10, no. 2: (UN)CREDITED: The Story of Afro DanceFew people realise that many of their favourite dance styles origina...
07/09/2023

Top 10, no. 2: (UN)CREDITED: The Story of Afro Dance

Few people realise that many of their favourite dance styles originate straight out of West Africa.
A year in the making, (UN)CREDITED is a project very close to our hearts highlighting the stories of Nigerian dancers within the Afro Dance community. Dance has contributed significantly to the Afro Beats music genre both in Nigeria and globally. However, while famous musicians often reap the rewards, dancers are left uncredited.

The documentary launched with premieres in Johannesburg and Lagos on December 6th, 2022. Watch it now on Red Bull TV.



Story By: Azeez,

Director:
Creative Director:
Cinematographer: ,
Executive Producer:
Producer: Keane Balt, Kirby Kruger,
Photographer:
Production Manager:
1st AC: Sailu Ayomide
Gaffer: Taofiq Alade
Sparks: Jide Akinade, Ogunsinna Jeremiah & Juwan Alade
Sound Technician: Akinade Arisekola

Editor: Andrew Kirkby
Assistant Editor:
Online Editors: & Andrew Kirkby
Post-Production Manager:
Colour Grading:
Sound Mastering:

Red Bull House Producer: &
Senior Production Manager:
Red Bull Nigeria Marketing Manager: Toheeb Azeez
Culture Specialist:
Media Network Specialist:

Top 10, no. 2: (UN)CREDITED: The Story of Afro DanceFew people realise that many of their favourite dance styles origina...
07/09/2023

Top 10, no. 2: (UN)CREDITED: The Story of Afro Dance

Few people realise that many of their favourite dance styles originate straight out of West Africa.
A year in the making, (UN)CREDITED is a project very close to our hearts highlighting the stories of Nigerian dancers within the Afro Dance community. Dance has contributed significantly to the Afro Beats music genre both in Nigeria and globally. However, while famous musicians often reap the rewards, dancers are left uncredited.

The documentary launched with premieres in Johannesburg and Lagos on December 6th, 2022. Watch it now on Red Bull TV.



Story By: Azeez, Kaffy

Director: Kyla Philander
Creative Director: Andrew Kirkby
Cinematographer: Daniel Walsh, Ramon Mellet
Executive Producer: Keane Balt
Producer: Keane Balt, Kirby Kruger, Dawa Thompson
Photographer: Tyrone Bradley

Editor: Andrew Kirkby
Assistant Editor: Chulu Ratsibe
Online Editors: Dylan Wrankmore & Andrew Kirkby
Post-Production Manager: Matthew Reeler
Colour Grading: Nic Apostoli
Sound Mastering: TheWorkRoom Audio Post

Red Bull House Producer: Leonie Zeumer & Oisín Ó Catháin
Senior Production Manager: Sven Godec
Red Bull Nigeria Marketing Manager: Toheeb Azeez
Culture Specialist: Jennifer Oboh
Media Network Specialist: Tsholaye

Address

410 The Hills, Buchanan Square, 160 Sir Lowry Road, Woodstock
Cape Town
7925

Telephone

+27213001030

Website

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