Big Ambitions

12/06/2026

Blink, and you'll miss her. Our CEO & Founder, Natalia Rosa, was on the move this week. The destination? AviaDev in Gaborone to moderate a panel on turning tourism demand into air service opportunity.

She was in good company, too: Bronwen Auret from South African Tourism, Rupert Kraus from Discover Airlines, Keira Langford-Johnson from Proflight Zambia, Justice Ofentse from Botswana Tourism, and Minosoa Tatamo Rakotozafy from Ravinala Airports Madagascar.

Together, they tackled a question that sounds straightforward but remains one of the tourism industry's biggest challenges: how do we get flights to the places people actually want to visit?

Thank you to AviaDev and all the panellists for an engaging conversation and a valuable reminder that the best solutions come from collaboration between the people who know their markets best.

10/06/2026

Negotiating from strength: travel’s AI agent moment (LIVE webinar)

AI in travel has moved past experimentation. The next shift is AI agents that search, compare and book on the traveller’s behalf. This is already in pilot and will scale fast, reshaping distribution, margin, attribution and brand relationships.

Join Natalia Rosa (Big Ambitions), Paul de Waal (Wetu Tourism Solutions) and Richard Walton (OSS Group) for a practical panel on what suppliers and tourism leaders should defend, build and rethink now to stay visible to humans and legible to machines.

22 June | 16:00 SAST

RSVP: https://us02web.zoom.us/webinar/register/WN_lJ9GP2I-TFenNKJ_8v53fg

08/06/2026

The International Tourism Film Festival Africa 2026 Awards Ceremony on Friday was glittering, global, and a powerful reminder of just how much storytelling matters in tourism.

As event partners, we had a front-row seat to an incredible evening, and we couldn't be prouder of the brands and collaborators in our corner. A big congrats goes out to our clients at Visit Stellenbosch, who took home a well-deserved Silver in the “Tourism Destinations — Region” category for The Heart of the Cape Winelands. Cheers to that!

And another hearty “well done” to our collaborators Nidha Narrandes and the brilliant team at Reel Stories, who picked up a Silver in the “Series and Social Media Channels” category for Green Noise S3 Ep 3: Honouring Culture and Ancestors for CapeNature.

Thank you to James Byrne, Caroline Ungersbock, and the entire ITFFA team for creating a festival that genuinely moves the needle for tourism storytelling.

05/06/2026

Some destinations capture your heart. That’s St Helena Island for you. And we’re so happy that this extraordinary South Atlantic gem is getting the spotlight it deserves, with a stunning feature in Upscale Living Magazine by Heléne Ramackers (who attended a media trip we organised a few weeks back).

St Helena is unlike anywhere else on Earth, with everything from dramatic volcanic cliffs to a 190-year-old tortoise and the warmest people you’ll ever meet.

We’re proud to work alongside St Helena Tourism to help tell this island’s story to the world. After all, some secrets are too good to keep.

Read the full article here. https://www.upscalelivingmag.com/travel/vacations/the-secret-of-the-south-atlantic-discovering-st-helena-island/

05/06/2026

Our CEO, Natalia Rosa, recently hosted a session for The Travel Hub Collection, sharing practical, no-fluff tips on how to get genuinely useful outputs from AI – starting with the one thing most people overlook: personalisation.

The recording is now live on The Travel Hub Collection's webinar library, and it’s completely free to access. If you're in the travel industry and you're not yet using AI with intention, this is a great place to start.

Not a member yet? It takes just a minute to register for free:
https://travelhubcollection.com/register

Tour Operator/ Travel Agent Includes DMCs, FIT specialists, and group travel planners looking to explore or promote destinations. Register Now Products For suppliers offering accommodations, airlines, cruises, DMCs or other tourism services. Register Now Representation For those managing sales, mark...

03/06/2026

Our experience at International Tourism Film Festival Africa today proves it: the story you tell is the destination they see. Being part of this event reminds us that powerful storytelling is the heartbeat of tourism marketing.

03/06/2026

After a full day of setting up, Celine and Shelley headed to the International Tourism Film Festival Africa VIP event last night to meet some of the incredible people and brands behind this year’s show.

The energy is building, the creative conversations are flowing, and we're fully geared up for the next few days. If you're at ITFFA, come say hi – we'd love to connect!

📍Braamfontein, Johannesburg

01/06/2026

Tomorrow, International Tourism Film Festival Africa 2026 begins.

Four days of film, conversation, and celebration of African tourism storytelling – and Big Ambitions will be right in the middle of it.

If you’re attending, come and find us. We’d love to connect and chat about what great destination storytelling looks like in practice.

See you on the rooftop tomorrow. 🥂

📍 Braamfontein, Johannesburg | 2–5 June 2026
🔗 https://www.quicket.co.za/events/375768-the-itffa-2026-8th-edition/?ref=events-list #/

30/05/2026

International Tourism Film Festival Africa 2026 is days away, and the programme is packed with exceptional discussions and experiences, including keynote conversations unpacking:

• Adventure filmmaking
• Destination experience design
• Generative AI
• The business of creative investment

There’ll also be live screenings and Q&As with the producers behind some of Africa’s most compelling tourism films, and a Young Creatives programme putting emerging African filmmakers on the same stage as industry veterans. Then, on Friday evening, the Awards Ceremony takes place, where the continent’s best tourism storytelling gets the recognition it deserves.

ITFFA is the intersection of film, tourism, and the future of how Africa tells its story to the world. Big Ambitions is proud to be an official event partner. We’ll be on the ground throughout – follow along for live updates and the moments worth remembering.

📍 Braamfontein, Johannesburg | 2–5 June 2026
🔗 https://www.quicket.co.za/events/375768-the-itffa-2026-8th-edition/?ref=events-list #/

28/05/2026

🍾Proud to spotlight ITFFA partner Big Ambitions.

Big Ambitions is a dynamic creative and strategic partner, helping brands and organisations grow through impactful storytelling, marketing, and innovative campaign development.

We value their commitment to driving visibility, creativity, and meaningful engagement across the film and tourism landscape.