ninefiftynine.net

17/02/2026

📣 AI has changed how organisations are discovered — and with that, how we need to think about visibility.

In today’s search landscape, rankings alone aren’t enough. Traditional SEO still matters, but generative engines prioritise signals over scale: mentions, citations and presence across trusted sources.

In my latest article, I unpack why Digital PR is now the foundation of modern visibility — powering both SEO and AI discovery — and what this means for brands that want to be found and recommended.

👉 https://ninefiftynine.net/visibility-stack-digital-pr-foundation/

06/02/2026

🚨 Free AI Healthcheck for Brands 🚨
More and more brand discovery is happening inside AI tools - but most businesses still have no visibility into how they actually show up there.

So we’re offering something simple and genuinely useful:

The 959 Free AI Healthcheck 🤖📈

Here’s how it works:
- You give us 5 prompts your customers would realistically ask AI
- You give us 5 competitor URLs you care about

After 7 days, we will show you:
- How your brand appears in AI answers across the main LLMs
- How your competitors are doing...
- Where you’re visible, invisible, or needing help

It’s free, fast, and designed to give you clarity - not a sales pitch.

If it leads to a bigger conversation, great. Let's talk.

If not, you still walk away with AI insight most brands don’t have yet.

If you’d like one:
👇 Comment “AI Healthcheck” or DM me
📩 Send 5 prompts + 5 competitor URLs

We’ll take it from there... ☑️

PS - This free offer is limited to the first 15 companies that reply. We will send the data to you via email after 7 days. We will delete your data if we can't help you further. The results are private and will not be published. Only 5 prompts and URLs, no more please... 🙂

06/02/2026

Is AI traffic even showing up in your analytics?

Short answer: Only partially.

Traditional tracking methods struggle because AI platforms don’t pass referral data cleanly - which means most AI influence ends up buried in Direct or Organic Traffic.

If you want to arm yourself with a clearer way to think about AI traffic and visibility, this post is for you:

👉 https://ninefiftynine.net/tracking-ai-traffic-ga4-limitations/

23/01/2026

Here's a nifty blog from our MD and Founder, Fraser Black, on how 959 has adapted for the AI Search era. From SEO to AIO, GEO and proving real outcomes for clients.

Needing to adapt to AI Search? Let's Talk!

https://ninefiftynine.net/how-959-has-adapted-for-the-ai-search-era-from-seo-to-aio-geo-and-proving-real-outcomes/

14/08/2025

🚀 AI Traffic Is Exploding — SEO Will Never Be the Same!

According to new research, traffic from AI platforms like ChatGPT, Perplexity, and Gemini has surged 527% in just five months.

This isn’t the future of search - it’s happening right now.
The rules are changing, and the brands that adapt first will win.

At NineFiftyNine, we’re helping B2B businesses get visible in both traditional search and AI-powered “zero listings” with Generative Engine Optimisation (GEO).

📖 Read the full story here: https://searchengineland.com/ai-traffic-up-seo-rewritten-459954

📩 Ready to be the answer AI chooses? Let’s talk.

AI platforms are transforming discovery. Traffic is surging. Now strategies must evolve, according to the 2025 Previsible AI Traffic Report.

03/04/2024

Here's a nice bite-sized explainer (3-min read) from Google on how AI powers great search results.

To summarize - you need to focus on optimising for topics, and not overly zoomed in on keywords.

Google's AI systems that are part of its algorithm understands words much better than ever before, this link gives a very brief explanation of each AI system and its capabilities related to words and how Google determines ranking results.

An overview of the major AI systems in Search

25/03/2022

📣 Prepare for the Future with Google Analytics 4.

Here's a nifty blog post from Russell Ketchum, Director, Product Management, Google Analytics at Google.

Universal Analytics is sunsetting next year. Prepare now by moving over to the next generation Analytics solution, Google Analytics 4.

20/01/2022

Here's a nifty blog post from our Head of Paid Media, Nikki (Nicole) Buergel titled "What Happened in the World of Paid Media in 2021?".

This is a really good summation of all the changes we experienced first-hand from Google, Facebook, Apple iOS updates etc.

Read it here:

By Nikki Buergel ~ General Manager & Head Of Paid Media It’s fair to say that we all went headlong into 2021 after a very turbulent 2020, where we saw the world change as we knew it. The pandemic has impacted all our lives on every level, and the digital world was

18/10/2021

Are you doing SEO? Google’s John Mueller says it makes more sense to work on improving your website’s content, rather than implementing technical fixes. Specifically, if you are recovering from a broad core algorithm update.

Read more here: https://bit.ly/3b2DqC1

Recovering from a Google broad core algorithm update? Improving content will get you better results than technical fixes.

23/07/2021

959 Project News - digital & e-commerce strategy, new website, lead generation, SEO and Google Ads for Urbantonic - one of SA's most respected events hiring and management brands with warehouses in both Cape Town and Johannesburg.

Urbantonic decided to use SA's COVID lockdown by digitally transforming their business with an e-commerce website that now allows them to offer their extensive CT and Jozi hiring catalogues online, whilst also providing quote-builder functionality. The site launched in June and we are busy with SEO and lead generation via Google Ads.

www.urbantonic.co.za

Also, a shout out to our web dev... the indefatigable Dave!

25/06/2021

Google is about to do a big update and it's called the Core Web Vitals update. Read more about it in this blog from Moz: https://moz.com/blog/core-web-vitals