Without A Doubt Agency

28/06/2024

Keep an eye out for the new season coming soon! It's been so inspiring to work on this podcast with our client Bertha Centre for Social Innovation and Entrepreneurship in collaboration with 2Stories.

In case you missed it - Season 3 of our podcast featured inspiring changemakers.

For Episode 5, hear thought leader Dr Mao Amis discuss climate justice:
"Climate justice is about inclusion, is about making sure that in the fight against climate change, we leave no one behind, especially now in a world that is very unequal."

You can listen here: https://bit.ly/3RVgdHN

28/06/2024

Brand perception is everything. If consumers don’t know who you are it doesn’t matter how good your product or service is. PR and communications is a great way of getting your message out there for education and awareness which ultimately drives sales.

Pictured: our client Sebenza being interviewed on Soweto TV for their Taxi Wi-Fi campaign

28/10/2022

As wild as it is may seem, 2023 is now around the corner.
What are some marketing trends to watch out for?

- Conversational marketing, a practice that prioritises one-on-one with customers to enable more personalisation in customer interactions.
- Social media optimisation. The way people search organically has begun to change, so it's NB to optimize social media content as much as search engine optimisation (SEO).
- Emotional connections, because empowering and creating personal connections with customers can enable better results.
- Hybrid experience. The COVID-19 pandemic forced most experiences to support both physical and digital elements.
- Web3 - while still on the horizon, marketers should ramp up on Web3 for future strategies.

Comment below if you have any to add.

(Source: www.techtarget.com)

07/10/2022

Read our agency think pieces, client press releases, and other updates on the news section of our website here: https://bit.ly/3V8rioy

30/09/2022

Meet the team who make up Without A Doubt Agency:

With over a decade of experience in media, public relations, and marketing communications strategy, MD and Co-Founder Rachel Briant brings unique industry insights and knowledge to the team.

Follow her on LinkedIn: https://www.linkedin.com/in/rachel-briant-b383a223/

01/09/2022

So, what are some practical examples of Marketing Communications in action?

Below are some examples of work we do for our clients:

- Audio: For one of our clients who wanted to raise their profile in the Social Innovation space globally, a podcast was the best way to position them as a thought leader.
- Visual: Professional team head shots are one of the 'back to basics' tactics for raising an organisation or brand's profile, especially when it comes to reputation of key leaders and spokespeople. Our go-to partner in this instance is Johan Botha of iPhoto, he's the best in the business and knows how to make people feel at ease and crack those smiles!
- Multimedia: Video content is also content tool that has proved useful for our clients, especially when it comes to fundraising for non-profit sector. (This can range from big budget production to small scale for social media use.)
- Copy: For another of our clients in the finance sector we develop monthly blog articles for their website to improve their SEO ranking and keep their existing clients informed about the latest industry movements, and offer tips. Another example of copy content is media statements or op-eds that we secure in the likes of Sunday Times for our clients.

These are just a few examples, we do so much more - including email campaigns, experiential activations, influencer, and webinars. To see more of our past work, visit our website (link in bio) or feel free to reach out for our latest creds deck!

23/08/2022

In our latest agency think-piece, CEO and Co-Founder Grant McPherson reflects on his own experiences as an entrepreneur and how the events of the past few years have disrupted the marketing industry.

Read it below.

Thanks to The Media Online for the share!

The entrepreneur is always able to find the opportunity in a downturn, much like the metaphor of a phoenix rising from the ashes.

17/08/2022

The role of marketing or advertising is to evoke an emotive response.

If you were to ask anybody what their favourite campaign or brand is, the answer will inevitably be something that stirred an emotional response, brought on by a narrative journey. This sticks.

Understanding what's important to your target audience will help you speak 'their language' and packaging a message creatively to inspire wonderment is more likely to be remembered.

At Without A Doubt Agency, we know how to do both.

15/08/2022

Meet the team who make up Without A Doubt Agency!

CEO and Co-founder, Grant McPherson, has 13 years experience working in marketing and project management, and he is well-versed in a number of disciplines from experiential to content marketing.

Follow him on LinkedIn: https://www.linkedin.com/in/grant-mcpherson-659a351a/

11/08/2022

We are Without A Doubt Agency: Creatives, Dreamers & Doers.

As the world re-opens, we examine our own strategies & consider a new direction.

Introducing wearewad.agency - purpose driven marketing & communications agency.

Sign up to our agency newsletter to receive industry insights: http://eepurl.com/h8wMfD

29/07/2022

Global industry insights on designing events for Gen Z

- 'Most millennials vividly remember the days of dial up and playing snake on Nokia 3310's, Gen Z has never known a life without smart phones, tablets and computer screens, WiFi and social media.'

- 'Events companies and experience designers need to embrace the values aligned with Gen Z, as they seek out experiences that both entertain and serve the future of the planet.'

- 'Enrich people through experience and reward them for conversing with the brand.'

- 'Gen Z is the generation most comfortable using exisiting tech and also experimenting with new tech and what it can do. Create wonder and capture their attention by finding novel applications for using tech.'



Source: https://bit.ly/3cIYAZH

18/07/2022

Overlooking the marketing basics could cannibalize your other efforts — even if you're doing amazing work! Our Co-founder Rachel Briant demystifies marketing communications for the NPO sector.

Thanks media update!

South Africa`s non-profit sector has been feeling the pinch lately with funding getting cut across the board, says Rachel Briant, director at Without A Doubt Agency. Briant adds that it`s time to lean into marketing communications to keep the organisation visible and sustain outreach and impact.