14/02/2023
Looking back at dark days gone by... In 2020, we were all hit by government-sanctioned lockdowns, causing the collapse of multiple industries worldwide, but especially the tourism sector. During this time, we were approached by Mossel Bay Tourism to try to bring people to the area. It was risky. People weren't keen to leave their houses and regulations were always changing, which made planning for a getaway incredibly difficult.
Matrix doesn't do anything half-cocked! We thought up the Great Escape, a little rebellion during trying times... And whoa, did it grow!
The Great Escape (to Mossel Bay) was inspired by one of the largest and most daring escape attempts to have ever taken place. In 1944, more than 200 allied soldiers made a pact to escape from a German prisoner-of-war camp. They dug three massive tunnels, named Tom, Dick and Harry, hoping one of them would lead to their freedom - and indeed, one of them (Harry) did. Over a third escaped! As life would have it, this bold plan was planned and orchestrated by none other than SA-born fighter pilot, Squadron Leader Roger Bushell.
Now, as you'll remember, 2020 had us feeling a bit like Roger Bushell. We sure weren't locked up but we were certainly locked down. So we planned an escape for us all and judging by the trajectory this campaign took, we'd say it was a great success...
