Arc is a data-driven creative agency that turns human insights into smart creative – content strategically designed to excite, inspire, and drive customer lifetime value. Since 2004, Arc South Africa has been striving to seamlessly integrate CRM, Direct Marketing, Social, Loyalty, Retail, and Employee Engagement in order to create action – and drive results. We understand that access is everywhere
, and people have never been more empowered to make purchasing decisions. In order for our brands and clients to succeed, we’re constantly adapting to ensure we deliver the right message, the right content, and the right value to the right people at the right time. We take a data-centric approach that we like to call ‘Irresistible Commerce’. It means that we start with data and insights captured at every touchpoint, we analyse, we create hard-working strategies and even harder-working creative – and then we keep testing, improving, and optimising. Driving action, delivering value, winning awards, and creating long-lasting client partnerships is what we do, and we do it well.
