TAG Collective

TAG Collective TAG COLLECTIVE is a leading brand consultancy uniting vision, strategy, and design to position, scale, and reinvent brands

THE INTELLIGENCE OF A CONSULTANCY,
COMBINED WITH THE CREATIVITY OF AN AGENCY
TO DELIVER MASSIVE GROWTH. TAG is an award winning marketing collective creating purpose-led brands through world-class strategy, creativity, digital and metric-driven executions. We are a team of strategic thinkers, digital experts, content creators, project managers and creative problem solvers. We have spent the last

decade helping leading organisations and brands to innovate faster and smarter. Partnership runs through everything we do – we leverage the power and skill of our collective talent model to bring your business to the leading edge. We want what you want for your brand: growth, connection and impact.

19/03/2026

From product → to place.
From store → to destination.

The collective co-created the Olympic Colour Cafe™
a space where people don’t just buy paint,
they find their colour.

19/03/2026

“Colour changes how you feel.
And when you change how you feel,
you change how you live.’
Andrew Franks

19/03/2026

Paint. Purchased in minutes. Delivered to your door.

We took Olympic Paints fully online,
building a high-performance eCommerce engine from the ground up.

End-to-end. Built to scale.

11/03/2026

Mood Boosting Colours
The Colours of 2026 inspire a vision of an optimistic, interconnected future, one that values diversity, creativity, and harmony.

Inspiring Colour, Creativity & ChangeOlympic Paints, a proudly South African, family-owned business with over 40 years o...
11/03/2026

Inspiring Colour, Creativity & Change
Olympic Paints, a proudly South African, family-owned business with over 40 years of heritage, partnered with TAG to reimagine its future moving from industrial commerce to a brand-led, design-driven business that inspires creativity, accessibility, and innovation.

Brand Transformation

E-Commerce

Innovation

Product Launch

Partnerships & CollaborationsIn partnership with , Olympic Paints unveiled the Colours of 2026; led by Optimism, a tran...
11/03/2026

Partnerships & Collaborations

In partnership with , Olympic Paints unveiled the Colours of 2026; led by Optimism, a tranquil teal that captures the mood of renewal and possibility.

The 2026 palette, celebrates the emotional spectrum of modern living through four themes: Inspiring Calm, Comfort, Courage, and Optimism.

21/01/2026

Introducing the Colours of the Future. Inspiring Colour, Creativity & Change.

13/11/2025

2025
Uniting tech leaders, entrepreneurs, and policymakers to drive African innovation.
Thanks for an incredible experience

Where technology meets transformation.AfricaTech is the hub for cutting-edge innovation. From AI and fintech to sustaina...
09/11/2025

Where technology meets transformation.
AfricaTech is the hub for cutting-edge innovation. From AI and fintech to sustainable tech solutions shaping Africa’s digital future.
Its bold new identity reflects progress, purpose, and possibility.


09/11/2025

Reimagining . A bold vision for the tech event on the continent of possibilities.TAG Collective & are proud to reveal the refreshed identity

From a conference to a city-wide celebration. TAG Collective worked with to reimagine itself as Cape Town’s home of tec...
09/11/2025

From a conference to a city-wide celebration. TAG Collective worked with to reimagine itself as Cape Town’s home of tech and innovation - a brand that lives beyond the event and celebrates Africa’s future.

Address

Workshop 17 Newlands
Cape Town
8001

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

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