Online Persona

Online Persona We create, design, publish,host and maintain websites and online shops for businesses and individual

OnlinePersona offers the creation of a complete online presence which includes the following:
Web development
Social Media Marketing
Google Adwords campaigns
Article curation for blogs
Data mining for sales leads

18/12/2019

Looling back at 2019 Online Persona has had a good year with lots of new websites and online e-commerce stores we created. This really is a fascinating business as we get involved in so many different types of businesses. In 2020 we will be adding more marketing services by way of LinkedIn B2B campaigns as well as email campaigns and sales lead generation. Have a safe and happy holiday and Christmas and all of the very best for 2020.

2018 has been a really busy year so far...I am proud to be associated with some of these new clients...http://www.fincri...
13/06/2018

2018 has been a really busy year so far...I am proud to be associated with some of these new clients...
http://www.fincrimesa.co.za/
http://www.wraggit.co.za/
http://anathisound.co.za/
http://www.hattinghts.co.za/

Sameera is a 30 something year old woman with a passion and zest for good food, stimulating conversations and getting things done. Sameera grew up in Durban, attending Westville Girls’ High School and studying law at the University of KwaZulu Natal. She practiced as an attorney in Johannesburg and...

29/12/2017

This is one of those articles that really place things in perspective...

How would your life change if you knew that motivation is a skill you can learn?
Would you put in any effort to learn how to motivate yourself?
If you experience motivation as an elusive state that comes and goes I have good news for you.
You can change that!
What is motivation anyway?
Here’s a good definition of motivation: “The ability to do what needs to be done, without influence or coercion from other people or situations”. People with self- motivation can find a reason and the willpower to complete a task, even when challenging, without giving up or needing another to encourage them.
Can you see why the ability to motivate yourself is such a highly prized skill, for the possessor of it and for the organization that hires you to exercise it for their benefit?
Where does motivation come from?
Many of my clients, when they first start coaching, expect that motivation should come from outside of themselves. They are waiting for someone to motivate them, their coach, a boss, a partner or some other person in their life. They are delighted when they learn how easy it is to motivate themselves and get control of that important aspect of their lives. The truth is that someone else cannot motivate you because they don’t have access to your inner state which is where motivation takes place.
If you want to be able to motivate yourself consistently to do what you need to do, a good place to start will be to learn as much as possible about managing your mind and your emotions. When you take responsibility for motivating yourself you work from your own power and drive your own destiny.
Know where you are going:
Before we look at three ways in which you can motivate yourself let’s look at an important underlying requirement for self-motivation. It is necessary that you have a basic vision for your life. Know the direction that you want your life to go. Without this your brain has no direction and it becomes difficult to make appropriate decisions about your life, let alone get you moving. Your vision is not carved in a marble tablet and you can change it if things change in your life. But at any time you need to give your brain a general direction in which to move.
One of the ways to do this is to look at the main areas of your life and for each area decide what you want. Areas to consider would include: career, finances, relationships, health, family, personal growth. You don’t have to come up with a detailed goal for each area, just a general direction will do. This will benefit you in many ways, especially with decision-making about your future.
Here are three ways you can improve your motivation.
1. Language and inner dialogue
Of all the skills to improve your motivation this is the most important. One of the greatest influences on your internal state is how you talk to yourself. Not only the words you use but also the tone and volume of your inner voice. Much of this takes place on an unconscious level and may be difficult to become aware of. This will require some patience on your side
Spend some time observing yourself and see if you can catch your language when you make a mistake. Now try and catch your inner dialogue. That voice inside your head that normally has a lot to say about your actions.
What language are you using? Are you cursing yourself when you do something wrong? Are you calling yourself names? Stupid? Idiot? What effect does this have on your inner state? Is it putting you down?
When you do something right do you give yourself some praise or do you brush it aside and focus on what is next or something else that needs to be done? Or do you pat yourself on the back and stop for a moment to celebrate your achievement?
If you want to see how humans learn naturally, then watch a small child when they are learning to walk. They fall down often and get up and try again, over and over. This is the natural way for human beings to learn. By trial and error and by focusing on what they do right.
You will feel much more motivated if you used encouraging, loving language with yourself. Focus on what you did right and resolve to do better on the other things next time. Treat yourself as a loving parent would treat their child and you will be amazed at how you will improve your motivation.
2. Brain training -
If you don’t know it yet it is now widely accepted by scientists that you influence the flow of brain chemicals in your body with your thoughts. There are some complicated chemicals and pathways in your brain that cause different feelings in your body. You don’t need to understand all of them. One chemical that you need to get on speaking terms with is dopamine. This is because this is the chemical that is responsible for much of your good feelings especially the feeling of reward that we humans so crave.
Try this: remind yourself of a time when you were motivated or achieved something and how good that felt. Remember what you saw, what you heard and how it felt. Your body will remember the good feeling if you call up those experiences - that’s what dopamine feels like.
Doesn’t it make sense to learn how to get your brain to give you more of the good stuff?
Another way to ensure a regular dopamine hit is to break a project, or any task for that matter, into bite size goals. Have a mini outcome for each of the smaller tasks with a reward for completion. When you reach these mini-goals your brain will reward you with some dopamine to motivate yourself.
3. Frequent feedback on progress
The third way in which you can improve your motivation is to break your project or task into bite size pieces as described above. When you stop to enjoy your reward make a conscious effort to think about how far you’ve progressed with the task as a whole and how far off completion you are. This gives your brain a feeling of certainty which it craves and will improve your motivation to complete the task.
So there you have it. Give your brain some direction and follow the three easy strategies to significantly increase your motivation for any task. Good luck!!
Actions you can take to make this learning real:
1. Watch your language and inner dialogue. Talk to yourself as a loving parent would talk to a beloved child.
2. Acknowledge what you do right and give yourself credit for it. Enjoy a dopamine hit in response to a little self- praise and train your brain to motivate yourself.
3. Break projects and tasks into bite size pieces and give yourself frequent feedback and rewards. This will ensure a steady stream of dopamine to keep you motivated.

This makes a huge difference in page speed if you are running a Wordpress site.
02/11/2016

This makes a huge difference in page speed if you are running a Wordpress site.

W3 Total Cache improves the user experience of your site by improving your server performance, caching every aspect of your site, reducing the download times and providing transparent content delivery network (CDN) integration.

14/09/2016

So the new website is done and dusted. Updated Facebook a bit as well seeing as a change is as good as a holiday.

I am running a promotion which I believe is sorely needed. Many people have websites that bring them no business and do not know how to generate business from their websites. With my recent Google certification I am now in a position to change that scenario drastically. I have recently successfully run a campaign on Adwords for a client that was so successful the owner had to pull the advertisement after 6 weeks. The Adwords investment was
R 700.00 and my time.

My promotion includes creating a website (or updating an existing website to current standards), Search Engine Optimisation (SEO) research, maintenance and the creation and managing of Google Adwords campaigns (Adwords spend not included) and content revision. I will charge a monthly fee of R 500.00 for the service.

I now have some new associates with huge experience in their fields so we have added graphic design and neuro-marketing to our skill-set.

If you are aware of somebody that requires our services please ask them to contact me on 076 1675484 or email [email protected].

Check out the new website at www.onlinepersona.co.za

So the Google certification is done and dusted. We can assist with websites that are not making you money....Contact us ...
25/07/2016

So the Google certification is done and dusted. We can assist with websites that are not making you money....Contact us for more info....

02/04/2016

• Do you have an existing website that is doing little for your company.
• Are you considering having a website developed to generate additional turnover.
If you answered yes to either question then read on…….


Let’s forget about all the fancy and confusing terms that seem to surround websites like an impenetrable fog and look at some basic facts:
People use search engines like Google and Bing to search for goods and services because it is free and effective. If you do not have a web presence, these search engines cannot find you. It is therefore immaterial how good your product or service is. People will not be able to find you on the web. Your website is equivalent to an internet shopfront.
There is also the situation where a business has a website but is not seeing any business from it. This is quite prevalent among smaller businesses. In these cases the search engines will find you but your name will appear very low in the search engine rankings. Typically people will only look at the search results on the first two pages of a search result. This means that if your site is ranked at number 20 for a specific search term it is not very likely that people will click on it.
The following items are helpful in the creation of an online presence (Your web developer will require some of this information from you in any case):
• Draw up a profile of your customer.
• List the key words or phrases that accurately describe your product or service.
• What geographical area do you want to service
The abovementioned information is critical to the design of any good website. You have to know exactly “what” you are selling “where” to “who”. Armed with our information let’s look at what the next decisions should be.
Do I hire a web developer or attempt the website myself?
There are many software packages and online design engines to help you develop your own website. Many of them are “free” or available at a very low cost. The quality and requirements vary greatly. Despite the availability of these tools I recommend that you procure the services of a web developer with a good reputation for successful website design.
Website design is a highly technical skill with a broad knowledge base. Typically you should go for a one stop shop solution. Having a successful web presence is about much more than a visually appealing web design.
The following items are critical to a successful web presence and can to a certain extent be used to compare web developers:
1. SEO (Search Engine Optimisation)
SEO is critical to your web ranking and should therefore receive quite a bit of attention. Typically the important factors when dealing with SEO are:
Is your site registered with the various search engines?
Relevance - does your site contain relevant information in terms of the keywords or phrases that you want to rank for?
Speed – How fast does your site load in a browser?
Appearance – Is your site appealing to visitors?
Responsive – Can your site be viewed accurately and easily on a variety of devices?
2. Growth (Organic VS Adwords)
Organic growth refers to the increase in your search engine ranking and new visitors to your site over a period of time. These visitors will have searched for your keywords or phrases and ended up at your website by clicking on your website link in the search engine results. Organic growth tends to be slower and happens over a period of time normally due to marketing efforts you may have in place.
The other alternative is a search engine marketing campaign like Google Adwords. In this campaign you specify your key words and phrases and Google will then supply you with an amount that you have to pay to appear on the first page of a search result for one of your key words or phrases. You only pay when somebody clicks on the link to your website and a maximum spend can be specified.
3. Social Media (Facebook, LinkedIn, Instagram etc.)
The meteoric rise in popularity of social media has been well documented and will not be discussed here. What is however important is the decision regarding which of the social media to utilize to spread your message about your products or services.
The nature of your products or services will to a large extent determine which of the social media you will utilize. In a B-B (Business to Business) scenario it is very likely that LinkedIn will be one of the social media you will utilize. If you are selling to the consumer masses you would probably consider Facebook or Twitter.
The idea of networking has been around for a lot longer than social media. What social media brings to the party is ease of sharing. In the age where spreading a message is only a smartphone away it is critical to effectively engage with social media.
Takeaway from this article
Chances are that if you sell a product or service a website will help.
Get your website professionally developed.
Engage with your client.
Ensure your web developer understands SEO and cater for it in your content.
Plan for organic growth but use Adwords to get the ball rolling.
Make use of social media but choose your platform wisely.

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3 Belinda Street, Kirstenhof
Cape Town
7945

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