Ideology Agency

Ideology Agency Ideology is a disruptive, innovative and direct Face-2-Face BTL communications specialist.

Ideology is a disruptive marketing communications specialist, built on the pursuit for marketing re-invention and an innovative approach to re-shaping the communication’s landscape in order to break through the media clutter that today’s consumers are subjected to. By looking at the bigger picture and connecting all the dots, Ideology is able to use new thinking to formulate strategy, that leads t

o creative concepts that are beyond the norm, still primarily focused on results and returns - view article on why you need to be different. Ideology handles all elements from above and below the line, and in fact no longer believes the line exists in modern advertising (read article on no more above or below the line), as Ideology focusses on shock 360 campaigns that are bound to get the consumer’s attention. Whether on TV, Radio, Sponsorships, Print, Outdoor, Digital, Events, Activations, Exhibitions, Social Media or Mobile – we execute them in an integrated way to ensure the ‘golden thread’ is carried throughout, and that all elements speak to the overall strategy and creative - Click here to view our services. Ideology is the culmination of over 50 years of cross-industry experience, founded by Paul Ingram, Marc Cousins and Thuli Sibeko in 2016 on the back of a need for fresh, creative and out-of-the-box, but more importantly, practically applicable and measurable marketing solutions. Paul’s background as a non-traditional marketer, owner of multiple previous companies in the industry, and a marketing strategy specialist, combined with Marc’s sponsorship, corporate and experiential marketing know-how, as well as their combined experience in events, product launches and activations with another industry heavyweight, Thuli Sibeko, owner of Anglo-African Events, a 100% black owned events company, which has operated since 2005 with over a decade of experience servicing all their client’s event management needs, meant we had the right people to make something completely new, different and exceptional.

Day three of Peugeot Infinite Drive PTY - Ltd Ignition TV Paul Ingram Christo Evangelou Alyssa Botha
22/06/2023

Day three of

Peugeot Infinite Drive PTY - Ltd Ignition TV Paul Ingram Christo Evangelou Alyssa Botha

Day two of Infinite Drive PTY - Ltd Ignition TV Peugeot Paul Ingram Alyssa Botha Christo Evangelou
21/06/2023

Day two of

Infinite Drive PTY - Ltd Ignition TV Peugeot Paul Ingram Alyssa Botha Christo Evangelou

Day one of Our office for the week! Infinite Drive PTY - Ltd Ignition TV Peugeot Paul Ingram Alyssa Botha Christo Ev...
20/06/2023

Day one of

Our office for the week!

Infinite Drive PTY - Ltd Ignition TV Peugeot Paul Ingram Alyssa Botha Christo Evangelou

Dina Schwulst, Operations DirectorDina joined one of Paul’s companies in 2012 and has stuck with him ever since. Thank...
26/04/2022


Dina Schwulst, Operations Director

Dina joined one of Paul’s companies in 2012 and has stuck with him ever since. Thanks to her legal background and experience, she took control over the finances and budget management for projects, and ensures the operational strength of the systems and processes for the group of companies.

Dina is an integral part of the Ideology team in ensuring that every process is in order to maximise the outcome of every project. Although she is very strong with numbers and processes, Dina also has a creative streak that shines during brainstorming sessions and inspires the team to think outside the box.

Meaghan Stapfelt, Event AssistantMeaghan started her career in pay TV. The thrill of any production, exhibition and c...
21/04/2022


Meaghan Stapfelt, Event Assistant

Meaghan started her career in pay TV. The thrill of any production, exhibition and chasing deadlines is what she thrives on.

After being head-hunted she joined the Gautrain Project as an Office Coordinator where she was not only responsible for the daily running and monthly reporting of the Independent Certifiers office but also all events for the duration of the Project.

Whether she worked in Media or Engineering she always seemed to gravitate towards the eventing aspect of the business, so when the opportunity arose to join Ideology Agency and follow her calling, Meaghan jumped in with both feet and adds her amazing energy to and expertise to every project.

Danielle Djurdjevic, Head of Events and ActivationsDanielle is a deadline-driven and hardworking Marketing Professiona...
14/04/2022


Danielle Djurdjevic, Head of Events and Activations

Danielle is a deadline-driven and hardworking Marketing Professional with over 15 years’ experience within both agency and corporate environments in SA and the UK.

Danielle has worked on a number of top FMCG, alcohol, consumer appliances, clothing, automotive, engineering and transport brands. Danielle’s amazing work ethic, experience, passion & energy make her a crucial part of the team but we mostly keep her around because of her wicked sense of humour.

Paul Ingram, Marketing DirectorHe is an entrepreneur by nature and creative marketer who lives for the work. Paul has...
13/04/2022


Paul Ingram, Marketing Director

He is an entrepreneur by nature and creative marketer who lives for the work. Paul has over 2 decades of experience and that coupled with his creative innovative thinking, make him an invaluable part of the team.

His belief is that success doesn’t keep office hours and that opportunities are all around you, you just need to figure out how best to use them.

To say he is a bit of a car fan is the understatement of the century and we’re pretty sure he has petrol in his veins.

The 8th and final station. Did you know does a high tea every Friday and Saturday?
12/04/2022

The 8th and final station. Did you know does a high tea every Friday and Saturday?

We're now at Station 7.
12/04/2022

We're now at Station 7.

Station 6, almost done now.
12/04/2022

Station 6, almost done now.

Final stage, just 3 more stops.
12/04/2022

Final stage, just 3 more stops.

Address

Chartwell
2191

Opening Hours

Monday 08:30 - 18:00
Tuesday 08:30 - 18:00
Wednesday 08:30 - 18:00
Thursday 08:30 - 18:00
Friday 08:30 - 18:00

Telephone

+27798924352

Website

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Our Story

Ideology is a disruptive marketing communications specialist, built on the pursuit for marketing re-invention and an innovative approach to re-shaping the communication’s landscape in order to break through the media clutter that today’s consumers are subjected to. By looking at the bigger picture and connecting all the dots, Ideology is able to use new thinking to formulate strategy, that leads to creative concepts that are beyond the norm, still primarily focused on results and returns - view article on why you need to be different. Ideology handles all elements from above and below the line, and in fact no longer believes the line exists in modern advertising (read article on no more above or below the line), as Ideology focusses on shock 360 campaigns that are bound to get the consumer’s attention. Whether on TV, Radio, Sponsorships, Print, Outdoor, Digital, Events, Activations, Exhibitions, Social Media or Mobile – we execute them in an integrated way to ensure the ‘golden thread’ is carried throughout, and that all elements speak to the overall strategy and creative - Click here to view our services. Ideology is the culmination of over 50 years of cross-industry experience, founded by Paul Ingram, Marc Cousins and Thuli Sibeko in 2016 on the back of a need for fresh, creative and out-of-the-box, but more importantly, practically applicable and measurable marketing solutions. Paul’s background as a non-traditional marketer, owner of multiple previous companies in the industry, and a marketing strategy specialist, combined with Marc’s sponsorship, corporate and experiential marketing know-how, as well as their combined experience in events, product launches and activations with another industry heavyweight, Thuli Sibeko, owner of Anglo-African Events, a 100% black owned events company, which has operated since 2005 with over a decade of experience servicing all their client’s event management needs, meant we had the right people to make something completely new, different and exceptional.