Fiona Wayman Freelance Copywriter

Fiona Wayman Freelance Copywriter Freelance copywriter, Content writer (with an SEO focus) and Editor. B2B and B2C. Digital and Print.

I write bold, effective copy that builds trust and motivates customers to try your products and services. I write copy and content for companies of all types and sizes that builds trust and motivates customers and clients to try products and services. For almost 30 years, I've been using my research, writing and editing skills to help companies generate revenue and grow the value of their business

. I work for the success of my clients and when I'm not writing for clients, I'm actively reading and working on improving my knowledge and copywriting skills so you can meet your business goals and generate more revenue. I provide:
On-page SEO copywriting
Copy for entire websites
Webpage copy refresh
Email marketing
Feature articles
Advertising features
Press releases
Brochures
Technical writing:Engineering, Water, Sanitation, ISO standards, Corporate Governance, Annual Sustainability Reports inline with the Global Reporting Initiative (GRI). ADDITIONAL SERVICES
Editing & Proofreading: following an in-house style guide or a recognised style guide such as The AP Style Guide, The Business Style Handbook and Oxford Style Manual.

When you realise it's your copy that doesn't convert ...
04/02/2022

When you realise it's your copy that doesn't convert ...

Hats off to whoever wrote these ads.Makes me want to get better. Which one’s your favourite?
04/02/2022

Hats off to whoever wrote these ads.

Makes me want to get better.

Which one’s your favourite?

About to throw in the towel because your messages are falling on deaf ears and you're getting little to no response?Whoa...
04/02/2022

About to throw in the towel because your messages are falling on deaf ears and you're getting little to no response?

Whoa ‼️Wait ‼️ Don't give up so fast.

Apply 2 simple techniques to all your copywriting — yes, even your Facebook and Insta posts — and watch your customers click.

The key to getting your customers clicking is to be clear about the purpose of what your write.

✅Ask yourself: What is my goal? What am I trying to achieve with this piece of copy?

✅Anything your write should align with a SINGLE business or marketing goal.

E.g. "I want to drive AWARENESS for X ... because I want to sell more of it."

Now bring your customer into the picture and ask yourself:

✅WHY should my customers care about my product or service? What's in it for THEM?

Sure you sell pretty dresses or plumbing services but so do a lot of other people.

WHY should your customers care and choose you over your competitors?

I started reading Gary Halbert's Boron Letters a few months ago.His legendary sales letters made over $1,000,000,000 in ...
02/02/2022

I started reading Gary Halbert's Boron Letters a few months ago.

His legendary sales letters made over $1,000,000,000 in revenue.

His approaches to marketing are still followed by digital marketers and copywriters today.

What makes a good writer? Here's Halbert's take.

A good writer is one who makes things perfectly clear. He makes it easy for the reader. Easy-to-understand what he is saying, easy to keep reading. And, if you want a treat, if you want to read an entertaining book written with great clarity, then read Vonnegut’s “Breakfast of Champions.”

Want to instantly bring dull copy to life?Write with rhythm.Most business writers ignore the power of rhythm.But using t...
01/02/2022

Want to instantly bring dull copy to life?

Write with rhythm.

Most business writers ignore the power of rhythm.

But using these 3 techniques will stamp out dull copy.

Repetition. Alliteration. Tricolon.

Visual: Harry Dry, Marketer.

PS: If you're not following Harry Dry, you should be. He's the founder of Marketing Examples and Copywriting Examples. He explains complex marketing principles simply. Follow Harry Dry on Twitter @ https://twitter.com/harrydry

Address

Durban
4011

Opening Hours

Monday 09:00 - 16:30
Tuesday 09:00 - 16:30
Wednesday 09:00 - 16:30
Thursday 09:00 - 16:30
Friday 09:00 - 16:30

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