08/07/2021
Why use LinkedIn?
LinkedIn provides a great opportunity for large and small business alike to enhance their marketing, build their brand awareness and engage with their customers new and existing clients around the world.
In South Africa, LinkedIn is used by 41% of the population which is a whopping 7.6 million users! People aged between 25 to 34 are the largest user groups (4.6 million), who are active social media users across all platforms.
LinkedIn is a platform that companies should not ignore, especially those in the business-to-business (B2B) sector. The benefits of using this marketing tool include features such as very specific audience targeting, effective ad types, measurable results and more.
How does LinkedIn benefit your business:
- Immediate access to professional audience
- Narrowed target audience
- Tailored to your budget
- Personalised to your target audience
- Hige variety of Ads
- Increase conversion rate
As you can see LinkedIn is an amazing platform for your business.