31/07/2023
42 Marketing Tips that'll make you more money than a brain surgeon:
1) Don't sell the service, sell the results.
2) Your customer's fear of loss is more powerful than their desire for gain.
3) Don't rely on social media, build your email list.
4) Start with no specific niche and narrow it as you get more experience
5) Desirable outcome + proof + scarcity + urgency + guarantee + bonuses = irresistible offer.
6) Don't lower your prices, increase your value.
7) Ability to sell stories is the most powerful marketing weapon.
😎 If you try to sell to everyone, you'll end up selling to no one.
9) Ask for the sale every single day.
10) 100 ideal followers are more valuable than 10,000 random followers.
11) Use retargeting ads by giving people a toolkit or a free course and then funnel them to your offer, it prints money.
12) Email your list at least 1x a week.
13) Always pre-sell your offer before building it.
14) The greatest skill you can develop is decreasing the time between idea and ex*****on.
15) People buy with emotion (stories), then justify with logic (statistics, graphs, data).
16) Study psychology, persuasion and copywriting.
17) 98% of people are not ready to buy now, but if you keep showing up, they might buy later.
18) Most money is in the follow-up.
19) The goal of your front-end offer is to acquire new customers, not to make a profit.
20) The goal of your back-end offer is to make a profit.
21) Focus on building a monthly recurring revenue so you don't start each month at $0.
22) The goal of your marketing is to make your prospects feel understood.
23) Respond with "I completely understand" to every objection from a prospect.
24) Your job on a sales call is to ask specific questions, shut up and listen.
25) Best-known product will beat the best product every single time.
26) It is not how much you make, it is how much you keep.
27) He or she who can afford to spend the most to acquire a new customer wins.
28) Never compromise your reputation for money.
29) You are selling certainty and security — no matter what you’re selling.
30) Offer payment plans — but incentive upfront payments.
31) You don’t need a $3,000 MacBook Pro, $5,000 website, or a $87,000 degree to start a business.
32) Position your offer as a new opportunity, not another alternative.
33. Learn how to sell your offer one -to-many not one-in -one ( Duh)
34) Building audience and community online is the best investment ever.
35) Always start your content with a powerful hook
36) Use curiosity in your marketing to dramatically increase the response.
37) Create a lead magnet that attracts your dream clients and repels everybody else.
38) 80% of your time should be spent on income-producing activities.
39) Give more value for free than what your competitors charge for.
40) Imperfect action > Perfect inaction
41) Understand that no one cares for your offer, all they want is results and how you are going to make them feel
42) Automate every repeating task by creating a system.
