28/10/2020
Ensure you emerge from this pandemic stronger than before.
1️⃣ Stay active, don't go dark
2️⃣ Re-assess your brand - does it need a change?
3️⃣ Express value
4️⃣ Analysis is even more important to support decision-making during unprecedented levels of disruption and uncertainty
5️⃣ Assess lifestyle shifts and new behaviours to determine impact on your business
6️⃣ Assess your vulnerability did stock shortages or cash pressures cause significant migrations away from your brand or towards it
7️⃣ Check your competitors, have others expanded into your space?
8️⃣ Be flexible and plan for uncertainty
9️⃣ Innovate - the market has been disrupted, look for gaps
🔟 Be positive and communicate optimism for the future
www.theburo.co.za
https://retailingafrica.com/branding/brand-planning-for-a-post-covid-world/
