22/04/2026
🏆 Campaign on the month goes to Blue Security, who you can spot on our Hillcrest Primary screen and across our fuel station network 👀
Why do we love this campaign?
👨🎨 Because it has been effectively designed with DOOH in mind. 🖥️
🏅 Clear, clean fonts — enable audiences on the move to receive and digest messages
🏅 Clear branding in every frame — This is Blue’s ad, and the audience knows it in every frame... There’s no wondering, “who is this” 🤷
🏅 Effective use of motion & animation — effective DOOH uses subtle motion and animation to draw the eye 👀
🏅 Clear call to action & contact details — this allows audiences to follow up easily should they wish to learn more
🏅 Multi-month campaign period — DOOH campaigns build impressions over time, so multi-month campaigns outperform once-off advertising
🏅 Flighted across multiple screens — meeting audiences in different spaces and different states of mind helps build brand familiarity and allows messaging to land 🛬
Have you seen this campaign on-screen? Let us know!
