29/06/2026
Let’s talk about when metrics go down. ⬇️ The numbers dipped, maybe the algorithm shifted, or there were fewer posts or less advertising spend? 📊 Here are a few steps to take when your metrics go down:
→ Check your posting consistency.
→ Advertising spend unchanged?
→ Revisit your content mix.
→ Engage first before expecting engagement back.
→ Review what top-performing posts had in common.
→ Economy: depending on the business, there could be less disposable cash available - petrol price hikes, food increases, and more.
→ Is it seasonal?
When reach drops, audit!