14/07/2025
Social Media = SEO! ββββββββ
Instagram changed the game, your posts are now indexed by Google. This means your Reels, carousels, and captions can show up outside the app in organic search.ββββββββ
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Sure, the occasional IG post has surfaced on Google before, but this is the first time Meta is intentionally enabling it at scale.ββββββββ
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Why this update matters:ββββββββ
π Captions, alt-text, and hashtags now double as SEO assetsββββββββ
π Your IG profile now becomes a mini landing pageββββββββ
π Content has more staying power than everββββββββ
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Looking forward to seeing how this impacts discoverability, reach, and the way we think about IG as a search-friendly platform. (Credit: Marisa Spencer)