11/03/2020
“What are you designing for? Is it a bank, where security and padlock insignias and the use of an ever-reassuring blue color scheme are needed? Make your design reflect the character of the purpose of the design and remember that, on the scale between engineering (aestheticless functionality) and art (functionless aesthetics), we’re in a unique position—design.”
- Interaction Design Org
“Good design is innovative. Good design must be useful. Good design is aesthetic design. Good design makes a product understandable. Good design is honest. Good design is unobtrusive. Good design is long-lasting. Good design is consistent in every detail. Good design is environmentally friendly. And last but not least, good design is as little design as possible.”
- Dieter Rams
“The first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother. Next comes simplicity and elegance that produce products that are a joy to own, a joy to use.”
- Don Norman and Jakob Nielsen