Mishqa Joosub

11/01/2026

One Platform is Not a Strategy

Different audiences consume information differently. The strongest brands show up in more than one place — with a consistent message.

Print establishes credibility and reach first, while digital platforms work best as reinforcement — supporting recall and extending the message beyond the page.

In local campaigns, print consistently delivers the strongest initial exposure. Once awareness is established through print, online platforms become far more effective as supporting touchpoints.

From analysing campaigns across print and digital platforms, I’ve seen how businesses gain momentum when they stop relying on a single channel. When putting campaigns together, I’ve found that starting with print often provides the strongest foundation.

A mix always outperforms a single channel.

10/01/2026

If people don’t see your business, they can’t choose it.

Visibility isn’t about being loud — it’s about being consistently present across the platforms your customers already engage with.

Despite the growth of digital platforms, print media remains one of the most effective tools for sustained visibility — particularly at community level.

From experience, print creates credibility and focused attention, while online platforms work best as a support system — reinforcing recall, extending reach and making it easier for customers to find you once awareness has already been built.

Working with businesses that rely on local reach, I’ve seen how repeated exposure across different touchpoints strengthens recall and trust long before a customer makes contact.

09/01/2026

Marketing vs Advertising

Many businesses use these words interchangeably — but they serve very different purposes.

Marketing is the strategy. Advertising is the ex*****on.

When the two work together, your message lands with the right people, at the right time, in the right place.

Having worked across both strategy and ex*****on — from platform selection to print, placement and messaging — I’ve seen how powerful results can be when marketing and advertising are aligned.

Food for thought as you plan your next campaign.

27/08/2025

Speechless

27/08/2025

😍

02/11/2024

Excited to share my experience at the new halaal Doppio Zero on Florida Road!

From the moment I walked in, the ambiance was vibrant and inviting, setting the perfect backdrop for a delicious meal. I had the pleasure of trying their curated menu, and each dish was a delight! Here are some highlights:

Mediterranean Calamari: A stunning blend of flavours that left me wanting more. The presentation was top-notch!

Green Zhug Chicken Roll: This one was a game-changer! Perfectly seasoned and cooked to perfection.

Steak Algarve: A true comfort food that satisfied my cravings for a good steak.

I’d also like to give a special mention to Taahir, the owner. I remember when he launched the first Halaal Spur in Durban! Since then, he’s successfully ventured into other food franchises like Nandos and Rocomamas, along with his own health food brand, Fit Deli. Wishing him all the best and continued success with Doppio Zero!

I have to say that Taahir’s passion for excellence in food shines through in every aspect of Doppio Zero. His commitment to quality and innovation inspires his staff to deliver an exceptional dining experience.

Each team member definitely embodies his vision, ensuring that patrons leave with a memorable impression and a reason to return. This dedication creates a welcoming atmosphere where every detail, from the food to the service, reflects their shared love for what they do.

The service was impeccable, making the entire dining experience even better. If you’re looking for a new spot to indulge in great food, I highly recommend checking out Dopio Zero Florida Road!

📍

02/11/2024

12/03/2024

Today is the first day of Ramadan in South Africa and as we fast and pray let us remember the less fortunate and strive to spread kindness and compassion …

May this Ramadan bring you peace, prosperity and spiritual fulfilment

Ramadan Mubarak

13/07/2023

🎉 Happy Birthday to an incredible lady who brightens our lives every day! 🌟 Your presence is a gift to everyone around you, and today, we celebrate the amazing person you are. 💕

From the depths of my heart, I want you to know that you inspire me in countless ways. Your unwavering determination, kindness, and grace are a true testament to your beautiful soul. 🌺

May this year be filled with joy, love, and endless possibilities for you. Embrace each moment with open arms and a heart full of passion. Believe in yourself and the incredible things you can achieve. ✨

Remember that you are capable of anything you set your mind to. Believe in your dreams and pursue them fearlessly. The world is yours for the taking, and I am here to support you every step of the way. 💪

Today, let's celebrate the remarkable woman you are and the incredible journey you have embarked on. May your path be illuminated with love, success, and happiness. 🎈

Sending you all my love and warmest wishes on your special day. Happy birthday!!🎂❤️
Love and Duas always

08/06/2023

Imagine hiring a sales person to talk to over 50 000 people a day to sell your products for you.. not humanly possible right?

Advertising is like having a 24hour salesperson to showcase your products to potential customers and reach far more people than one person possibly can in a day -

Advertising is not an expense, it is an investment in your business.

Investing with the right medium gets high returns.

Advertising in Community newspapers is the most effective advertising platform currently - it is distributed free door to door in their respective areas.

email: [email protected] and let me help you grow your business

21/04/2023

May Allah accept your good deeds, forgive your transgressions and ease the suffering of all people around the world.

Eid Mubarak

31/03/2023

Success is not a one-time achievement; it's a continuous journey that requires daily effort and dedication. Just like a plant needs regular watering and nurturing to grow and thrive, our success also needs constant attention and work to flourish.

So if you've already achieved some level of success, congratulations! But don't get too comfortable, because the real challenge is not in achieving success, but in sustaining it and taking it to new heights. That's why it's crucial to keep working on yourself and your goals every single day, no matter how small or big the progress may seem.

Whether it's learning new skills, networking with like-minded people, or simply staying disciplined and consistent with your habits, every action you take towards your success counts. And remember, success is not a destination but a journey, so enjoy the process and celebrate your milestones along the way.

So keep pushing yourself, stay motivated, and don't let complacency or fear hold you back. With consistent effort and a growth mindset, you can maintain and grow your success beyond your wildest dreams. 💪🌱