27/11/2017
The best knows all alternatives is what we say here .za Let us introduce you to the 3Ss that will help you market your business more effectively.
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1. SELL - Often, the marketing plan of most companies is flooded with complex objectives, strategies and research but lacks the key factor which is your product \service and market offerings. These should be at the center of the marketing plan as they constitute the value your business has for its target market. We urge that your marketing programs must emphasise the Solution that your product or service brings for customers. Hence the saying "products do not sell but solutions do". ..........................................................................................
2. SERVE- For businesses in mature markets this is very hard to do, serving the market correctly. Over the financial years marketing objectives shift from maximising customer delight and satisfaction to equities, stakes, and holding market share. The main objective for such entities must be to maintain a Sustainable Competitive Advantage. When you serve the market, continuously improve your product and service to create customer value, this goal can easily attainable. ..................................................................................
3. SOCIALIZE - Think of your marketing department as a Socialite whose purpose is to increase brand and product awareness without exhausting marketing resources. This requires internal organizational excellence and a strong sense of common purpose. Therefore treat employees with respect and encourage personal growth through learning. Only they can mirror the vision of business to the customers. Host and attend workshops, business talks and outreach programs. Finally, the key to marketing success is designing, developing and implementing creative marketing stategies that integrate all types of media (Payed-tv, radio,newspaper; Owned- business website, blogs, accounts; Earned- personal social media accounts)................................................................................
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