03/03/2023
Although it's not Christmas, we're going to crack on anyway and unwrap a little insight into one of our previous campaigns.
The festive season at The Pavilion shopping centre is characterised by an abundance of joyful events. Each year the team needs a campaign that can represent all of these activities under one engaging theme. So, for this particular year, the Freshpress team was drawn to the excitement, delightful surprise, shared glee and anticipation that comes from Christmas crackers bursting with goodies.
The best way to honour the theme in a manner that would be most beneficial to the campaign within the tight deadlines of the retail industry required creating some key 3D elements. The festive campaigns are often our favourite because we get to release (or unleash) our inner kiddos. To see what the rest of the campaign looked like, have a look here: https://freshpress.co.za/portfolio/the-pavilion-cracker-of-a-festive-season/