17/03/2026
Spending a lot of time on Meta lately… so I couldn’t ignore these two updates for the Meta Ads Managers 👀
Here’s what’s changing:
1️⃣ New “location fee” on ad spend:
From July 2026, Meta will add a 2–5% surcharge depending on where your audience is (not your business).
2️⃣ Goodbye detailed targeting (slowly):
Meta is pushing harder toward AI-led targeting.
You describe your audience. Meta finds them.
What this actually means:
👉 Costs are creeping up
👉 Strategy matters more than ever
👉 Your funnel (landing pages, follow-ups, creative) can’t be average anymore
Meta keeps moving the goalposts…
So the brands that win will be the ones who adapt fastest.
Curious to see how this plays out over the next few months 👀
