14/03/2022
📣What is everyone talking about?
In a social media context, Social Proof occurs as a result of our natural desire to behave in the correct manner and fit in with others. We see this before customers makes a purchase, make a booking or attend an event.
Here are 6 common types of social proof:
- Expert: Expert social proof is when an expert in your industry recommends your products or services or is associated with your brand. Examples: a Twitter shoutout by an expert or having an expert on your Twitter chat.
- Celebrity: Celebrity social proof is when a celebrity endorses your products. Examples: an Instagram post or tweet about your product by a celebrity or influencer.
- Customer: Customer social proof is when your current customers recommend your products and services based on their experiences with your brand. Examples: praises on social media or positive ratings on review sites.
- The wisdom of the crowd: This type of social proof is when a large group of people is seen to be endorsing your brand. Examples: having thousands of customers or millions of followers on your social media profiles.
- Ask a friend: This type of social proof is when people see their friends approve your product. Examples: seeing their friends use your product or follow you on social media.
- Certification: This type of social proof is when you are given a stamp of approval by an authoritative figure in your industry. Examples: the blue checkmark on Twitter or Facebook.
Talk to the TWIST Team today about improving your business's brand through social proof!
Book a meeting by clicking on the link below
https://calendly.com/elsie-potgieter/30min