FreshSage

07/04/2025

[ P I V O T T O S U C C E S S ]

The road to success
Isn’t always straight,
embrace the pivots along the way…

Today’s reminder:

“Success isn’t a straight road, it’s a series of well-timed pivots.”
- David Goggins

Take stock:
📌 What’s working for you,
📌 What isn’t serving you anymore?
📌 And what needs to be done differently?

What are you going to shift in Q2?

You’ve got this 🙌🏻
Happy Monday,
Emma

23/08/2024

Are you one of the 40%?
Or are you missing the opportunity?

“40% of B2B Marketers
say LinkedIn drives high-quality leads.”

HubSpot said that it’s mainly because these marketers have the ability to target based on some demographic data.

Which tells me that there are plenty of LinkedIn-ers, who are not making use of that little search bar!

[or just hoping that clients will find you]

Yes! I’m talking to the other 60%
who aren’t finding high quality leads on LinkedIn!

Here are some of the things you can search for:
[to get you started]

// Companies:
—————
Looking for someone in a particular organisation? Or wanting to do business with a specific organisation? Get to know their people.

// Service Categories:
———————
Categories - like Law, photography, writing, customer service... can all be searched for here.

// Job Title:
—————
Looking for clients who have a particular title? Perhaps you’re wanting to find the CEO, or the Procurement Manager.

// Locations:
—————
Maybe you’re looking for clients in a particular area?

// Industry:
—————
Particularly helpful if you want to target a particular niche. You can drill down your search to the industry of choice.

// Keyword:
—————
This is great if you want to drill down into a niche. Ie. instead of Consultant... you’re looking for Management Consultants, or a scrum specialist.

And that is just the tip of the “search iceberg”.

- Emma Weise
Ps... Are you one of the 40%? 🙋‍♀️ What has been the most helpful search function for you?

15/07/2024

It's not too late to plan something for your 67 minutes this Mandela Day!
Here are 70+ ideas to help you come up with something:
https://freshsage.co.za/brand-strategy/

02/07/2024

Mandela Day is around the corner...
what will you and your team do this year with your 67 minutes?

No idea?
Here are 70+ ideas to get you started:
https://freshsage.co.za/brand-strategy/

26/06/2024

How do you escape the chaos of a diluted brand,
and build a more cohesive, compelling story?
From chaos... to clarity 👇
We're unpacking the 4 foundational elements
to help you map your brand journey like a boss.

As your business grows, your brand can easily get diluted. How do you get from chaos... back to clarity.

31/05/2024

Day 008

Where you start,
Isn’t always where you end up.

I don’t know about you, but I always love a good before and after!

Whether it’s a home reno show on Netflix,
The “how to style your outfit” on Facebook
Or the guy who cuts grass on YouTube reels.

I love seeing a transformation.

So today I thought I’d give a sneaky look into how this project started, vs. how it ended up.

The client approached me to help with a subscription box design.

She had worked on concepts,
But the idea wasn’t formulating,
She knew she needed help.

We ended up changing the name (because of legal issues).

But it worked in her favour,
the result was way cuter 😜
Perfect for the little ones!

Give me a 🤖 if you enjoy seeing this kind of thing 😆

23/05/2024

Freshly baked…
A new website for East Cape Solar

As part of their rebrand & “go to market” strategy… we needed to create a website that highlighted their main packages (in an approachable way). Giving just enough information to help it all make sense for the client!

Take a look at the site & let us know what you think:
https://eastcapesolar.co.za/

22/05/2024

Freshly baked…
With most of my clients being based in other cities [& countries]… it’s really fun when I get to hold my own designs in my hand!

This was a great example of how to communicate technical specs, in a easy relateable way…

Instead of “2.5kW 24Volt LiFeP04 Battery”… let’s rather talk about keeping the lights on, meat frozen & being able to watch 7de Laan 😜

💡 Question for you:
——————————-
How do you communicate your benefits & features?

Ps… I’m also totally loving how the whole brand identity is working together - to communicate a friendly, yet professional vibe for East Cape Solar

15/04/2024

Day 005.
A coffee shop at the shooting range?

My client was pretty clear
on who his ideal client was.....After all, it was him.

After many months of early morning visits
to his local shooting range,
he knew there was a need
for a good cuppa brew.

So... Ballistic Bru was born.

and we were intrigued.
We might not know anything about guns
[other than what we pick up from Netflix]

We do know a couple of things about coffee 😎
and thought this could be an interesting creative project!

Ps... that reminds me, I need to see if I can get a shot of what the vehicle looked like wrapped!

12/04/2024

Day 004.
It started as a fun project,
because we wanted some art for the office.

It seems as though others liked it too,
and asked us to sell prints.

So we put a little ad out on the socials,
and had a couple of takers.

The highlights:
Not only did this splash of minimal art make our office look great,
the print also made its way onto a wall of a local conference facility,
and one was gifted to the new CEO at Merc. in East London.

Some said we should create a series of all the local hotspots.

We thought it best to get back to what we do best,
focusing on designing brand roadmaps instead. 🤪

11/04/2024

Day 004.
It started as a fun project,
because we wanted some art for the office.

It seems as though others liked it too,
and asked us to sell prints.

So we put a little ad out on the socials,
and had a couple of takers.

The highlights:
Not only did this splash of minimal art make our office look great,
the print also made its way onto a wall of a local conference facility,
and one was gifted to the [then new] CEO at Merc. in East London.

Some said we should create a series of all the local hotspots.

We thought it best to get back to what we do best,
focusing on designing brand roadmaps instead. 🤪