Wayout Group

06/03/2026

For Stella Artois’ “A Taste Worth More” campaign, we went BIG. Really big.

We engineered a massive large scale 3D mould of the brand new Stella Tap — a full showstopper designed to bring the premium pour ritual to life in the most dramatic way possible.

Where did we place this beauty?
On the iconic Jinja Outdoor N1 Mega Billboard.
One of the busiest highways in the country… and now home to a Stella masterpiece.

This wasn’t a quick build either —
The mould took four full weeks of manufacturing, tons of manpower, precision craftsmanship, and a whole lot of passion.

The result?
A head turning, scroll stopping, commuter pausing installation that celebrates the idea that some things — like the perfect Stella pour — are truly worth more.

For Stella Artois’ “A Taste Worth More” campaign, we went BIG. Really big.We engineered a massive large scale 3D mould of the brand new Stella Tap — a full s...

06/02/2026

🔴✨ Coca Cola FIFA World Cup Trophy Tour – FOOH Magic Across SA
For the 2026 Coca Cola FIFA World Cup Trophy Tour, we created two high impact FOOH videos that showcased the Trophy in spectacular, unforgettable fashion — each one built around an iconic South African landmark.

📍 Johannesburg – Nelson Mandela Bridge
We transformed the Nelson Mandela Bridge into a glowing Coca Cola beacon, lighting it up in Coca Cola Red with the Trophy floating above the bridge in a larger than life FOOH moment. The result? A jaw dropping visual that stopped thumbs and turned heads.

📍 Cape Town – Table Mountain & the Yellow Frame
In Cape Town, we placed the Trophy on top of Table Mountain, framed perfectly inside one of the city’s iconic yellow frames. The composition created a surreal, cinematic moment that felt both global and proudly local.

🎥 What Wayout Delivered (End to End in 8 Days)
We handled every element of the project from start to finish:
• Concept creation & ideation
• Location scouting & creative planning
• On site filming & capture
• Securing permits where required
• Final video creation & post production

With tight timelines and high expectations, the entire project — from idea to final polished FOOH videos — was completed in just 8 days.

Two cities. Two landmarks. One Trophy.

And a pair of iconic FOOH moments that brought the Coca Cola
FIFA World Cup Trophy Tour to life in a way only Wayout can.

🔴✨ Coca Cola FIFA World Cup Trophy Tour – FOOH Magic Across SAFor the 2026 Coca Cola FIFA World Cup Trophy Tour, we created two high impact FOOH videos that...

06/02/2026

🔴✨ Coca Cola FIFA World Cup Trophy Tour – FOOH Magic Across SA

For the 2026 Coca Cola FIFA World Cup Trophy Tour, we created two high impact FOOH videos that showcased the Trophy in spectacular, unforgettable fashion — each one built around an iconic South African landmark.

📍 Johannesburg – Nelson Mandela Bridge
We transformed the Nelson Mandela Bridge into a glowing Coca Cola beacon, lighting it up in Coca Cola Red with the Trophy floating above the bridge in a larger than life FOOH moment. The result? A jaw dropping visual that stopped thumbs and turned heads.

📍 Cape Town – Table Mountain & the Yellow Frame
In Cape Town, we placed the Trophy on top of Table Mountain, framed perfectly inside one of the city’s iconic yellow frames. The composition created a surreal, cinematic moment that felt both global and proudly local.

🎥 What Wayout Delivered (End to End in 8 Days)
We handled every element of the project from start to finish:
• Concept creation & ideation
• Location scouting & creative planning
• On site filming & capture
• Securing permits where required
• Final video creation & post production

With tight timelines and high expectations, the entire project — from idea to final polished FOOH videos — was completed in just 8 days.

Two cities. Two landmarks. One Trophy.

And a pair of iconic FOOH moments that brought the Coca Cola
FIFA World Cup Trophy Tour to life in a way only Wayout can.

🔴✨ Coca Cola FIFA World Cup Trophy Tour – FOOH Magic Across SAFor the 2026 Coca Cola FIFA World Cup Trophy Tour, we created two high impact FOOH videos that...

05/02/2026

🚁🔴 Coca Cola FIFA World Cup Trophy Tour 2026 – The Flying Digital Screen

Go big or go home — and we definitely didn’t go home.

For the 2026 Trophy Tour, we took the brief to the skies. Literally.
We used a helicopter to lift an 8×8m mesh digital screen and flew it alongside the N1 highway, lighting up the night sky as thousands of commuters watched history in motion. Not only was this an engineering and creative feat — it became the largest-ever flying digital screen in the Southern Hemisphere and the second largest in the world.

🚁✨ What Made This Project Massive
A helicopter-lifted, aerial digital screen — one of the boldest outdoor media ex*****ons ever attempted
8×8 metres of illuminated mesh LED, visible from far away.
Flew directly alongside the N1 highway, dominating the skyline.
A never seen before activation for Coca Cola.

🎥 What Wayout Delivered
• Full end to end logistics management
• Video content creation using supplied Coca Cola assets
• All media booking & coordination
• Filming of the operation and packaging content.

This wasn’t just another OOH ex*****on — it was a statement piece. A world class stunt. A true “look up” moment.

Go big or go home — and we definitely didn’t go home.For the 2026 Trophy Tour, we took the brief to the skies. Literally.We used a helicopter to lift an 8×8m...

04/02/2026

⚽ Coca Cola FIFA World Cup Trophy Tour 2026 – Building Projections 🔴✨

For the 2026 FIFA World Cup Trophy Tour, we lit up two major cities simultaneously with large format building projections for Coca Cola — The Leonardo in Johannesburg and Atterbury House in Cape Town.

Over three consecutive days, both buildings became massive countdown beacons, revealing the number of days left until the Trophy’s arrival. The large scale projection mapping ran simultaneously across both cities, creating national excitement and building momentum leading up to the big moment.

🎥 What We Delivered
Full project logistics management — from planning to ex*****on
Simultaneous dual city projection mapping across two landmark buildings
Video content creation using supplied Coca Cola assets
All media booking & coordination
Daily filming & content packaging for social media teams to deploy immediately

From content creation to real time rollout, we handled everything end to end — ensuring a seamless three day countdown experience that amplified the Trophy Tour across South Africa.

⚽ Coca Cola FIFA World Cup Trophy Tour 2026 – Building Projections 🔴✨For the 2026 FIFA World Cup Trophy Tour, we lit up two major cities simultaneously with...

15/01/2026

🎆 Telkom Hillbrow Tower – NYE 2025/2026 Like Never Before!🌟

This New Year’s Eve, we transformed the iconic Telkom Hillbrow Tower into a 360° light spectacle using 12 high-powered Christie projectors — and for the first time, we added real fireworks at midnight!

But not just any fireworks — these were debris-free, low-noise, eco-friendly fireworks that delivered all the magic without the mess.

🔧 The Ex*****on
3 months of planning
50+ crew members** across multiple nights and buildings
2-day setup:
-Day 1: Rigging & alignment
-Day 2: Final artwork mapping & projection perfection

🎥 Content Strategy
On December 30th, we shot all video and social content, then edited on the 31st — adding CGI fireworks for extra sparkle.

This ensured agencies and influencers had beautiful, ready-to-post content for the big night.

🚀The Impact
The activation didn’t just light up the skyline — it trended on Twitter and became one of the most talked-about NYE moments in South Africa.

#2026

🎆 Telkom Hillbrow Tower – NYE 2025/2026 Like Never Before!🌟This New Year’s Eve, we transformed the iconic Telkom Hillbrow Tower into a 360° light spectacle...

12/01/2026

This past season, we got to bring something truly magical to life…
A GIANT travelling Biscuit Tin that journeyed across South Africa for Woolworths SA — and yes, it was every bit as delightful as it sounds.
We teamed up with the Woolworths team and their creative partners to build a fully immersive, multi‑sensory experience designed to awaken all four key senses: 👀 Sight | 👂 Hearing | 👃 Smell | 👅 Taste

🎄 Outside the Tin
We kept things beautifully on‑brand with the Woolies CI and Christmas look & feel. The exterior told a visual story from the moment you spotted it — drawing people in before they’d even stepped foot inside.

🍪 Inside the Experience
Once consumers entered, promoters welcomed them and guided them through a magical “cookie‑world” journey:
✨ 360° projection‑mapped walls that pulled guests straight into the story
✨ Custom scent machines filling the space with that warm “just‑opened-the-cookie-tin” smell
✨ Immersive audio synced perfectly with the visuals
✨ A curated sensory moment designed to spark nostalgia and joy

🍨 The Sweet Finale
As guests exited, more promoters were waiting — but not empty‑handed.
They crafted custom ice creams inspired by the biscuit theme so visitors left with a taste to remember the experience by.

This past season, we got to bring something truly magical to life…A GIANT travelling Biscuit Tin that journeyed across South Africa for Woolworths SA — and y...

10/11/2025

Well do to Heineken and TBWA for there bronze award at the Loeries for The Windhoek Beer Hidden Billboard.

OOH Innovation doesn’t always have to be extreme or have big budgets. Clever copy writing, bold visuals and strategic placement works.

For those supporting Dry January, we hid and obscured Windhoeks new beer packs across Johannesburg. The Hidden Billboard, was placed strategically in Uban landscapes, behind trees, behind buildings and anything else that could obscure the visual.

02/10/2025

🚨 Cadbury FC Hologram Experience at Gateway! 🍫⚽

We brought the future of fan engagement to life with a life-size holographic display at Gateway Shopping Centre — powered by the incredible Hologram Box.

✨ Inside the box? A fully 3D-modeled world of Cadbury chocolates, brought to life from flat artwork — and the star of the show, Springbok legend Lukhanyo Am, appearing as a hologram to surprise and delight shoppers.

🎯 We wrapped the experience with immersive décor, energetic promoters, and of course — free chocolates 🍬 — while driving awareness for the Cadbury FC competition.

This was more than just a display — it was a phygital moment that blended storytelling, tech, and taste.
https://www.youtube.com/watch?v=erxGQC7saaI

🚨 Cadbury FC Hologram Experience at Gateway! 🍫⚽We brought the future of fan engagement to life with a life-size holographic display at Gateway Shopping Cen...

20/08/2025

So the Bryanston Red Wall Changes have come to an end. Craft Homes did something that will be remembered, showing that you can make a statement by doing something simple like painting a wall and putting up some vinyls on.

As it comes to an end, we are able to leave our mark.