Rainmaker Media

Powered by Africa’s largest retailer, we have access to exclusive shopper data and billions of consumer interactions, as well as 40 years of retail know-how. A precision retail media agency that creates campaigns using data, not guesswork. Powered by the Shoprite Group of Companies, we use advanced analytics to connect brands to 80% of South African shoppers, all the way to sale. With the largest

shopper media inventory and data-driven insights, Rainmaker can ensure that brands are specifically targeting (and paying for) their intended audience only, such as shopper’s who are already purchasing within a certain category. This provides less media ‘wastage’ as you would find when audience data is not available and you’re simply spending media budget for ‘exposure’ or ‘impressions’ rather than real potential shoppers. Can we build campaigns within a specified budget? Yes, the process of building an omnichannel campaign results in matching key objectives to target audience based on analytics and then defining which media at what frequency fits into the budget! Will we get post-campaign analytics? The depth of data results in a broad range of analytics capabilities for each campaign. Ranging from sales performance, customer conversion and repeat purchase, all the way to store performance and product sales movement within categories.