The Marketing Arm

09/06/2022

Absolutely 🤗

23/07/2021

If your brand sits together in the same positioning "bubble" as your competitors, it's time to take action and set yourself apart.

We can help!

22/07/2021

Positioning is that part of a consumers’ mind that your brand occupies.

21/07/2021

Brand positioning works hand in hand with the brand's personality, provided it has one.

02/07/2021

Don't allow your precious advertising and marketing budget to be wasted on campaigns that don't work in harmony with each other. Remember, the whole is greater than the sum of its parts.

01/07/2021

Traditional marketing plays an integral role in the success of many brands. Not
only is it still relevant, it's extremely important for businesses to use it for a variety of
reasons.

While a consumer could easily “tune out” a digital ad, traditional marketing is often more
appreciable.

30/06/2021

Traditional Marketing vs Digital Marketing

At the Marketing Arm we have strong views that traditional marketing and digital marketing must work hand in hand. Sounds obvious, yes. But look around you'll see most advertising campaigns do not work in synergy. If you find that your digital marketing strategy is not in sync with your print, broadcast, or outdoor advertising strategy, call us quickly.

21/06/2021

The Marketing Arm also specializes in producing good quality video marketing that can be used on TV, YouTube, conferences, Expos and Social Media. Let us remove the stress factor and take care of it for you.

18/06/2021

Marketing 101

17/06/2021

Your marketing and advertising material have an important job to do. They create perceptions in the consumers' minds and affect the image of your brand, positively or (horror of horrors) negatively. Whether it’s a print ad, radio ad, TV ad, outdoor ad, digital ad, point-of-sale, or even a website.

04/06/2021

Three things are important:
Creativity
An appropriate media mix
Positioning
Link in Bio!”

03/06/2021