Thoughtbox Creative

Thoughtbox Creative Ideas generator and maker of pretty things
Freelancer. Creative. Collaborator. Consultant
Social media Manager, Marketing, Strategy
and anything creative.
(1)

FELMO feels like comfort food.Rafaella is pizza. ObviouslyRegality Script needs wine somewhere nearby.Goldray feels rust...
06/09/2026

FELMO feels like comfort food.
Rafaella is pizza. Obviously
Regality Script needs wine somewhere nearby.
Goldray feels rustic and sunny.
Florishia feels old school fancy.

Just wanted to let you all know what I know, in case you thought I just filmed food and drew pretty pictures all day.I m...
05/09/2026

Just wanted to let you all know what I know, in case you thought I just filmed food and drew pretty pictures all day.

I mean, I do do that too.

But there’s a little more going on upstairs...sometimes.

I majored in Art Direction, so yes, I’m judging the design on everything! I actually can’t switch that off.

Then came copywriting + digital marketing + SEO.

And then I found my slightly unexpected niche… healthcare.

I’ve always been fascinated by medicine, but unfortunately wasn’t blessed with the maths brain required to become a doctor.

So I found a loophole.

Medical copywriting + healthcare communications + Social media pharmacovigilance..

Basically, science + creativity. My happy place. And probably best for everyone that I'm not an actual Dr...

Then there’s my wild card: Art Therapy ♡

We touched on psychology and human behaviour in my degree and I wanted MORE. More about people, connection and why our brains do what they do.

Also, I had an almost-teenage daughter at the time - she's now a full blown teen. Seemed wise.

Turns out understanding people is pretty useful in advertising.

And VERY useful in gifting. We really do think about the person on the other end of the gift above everything.

So when I say “nope, something’s off” and change it…
There is usually a real reason.
And it’s not just because AI suggested it...

Although I am also now studying Generative AI + Marketing/Creative Strategy too.

Because if you can’t beat ’em, join ’em right? Then get really, super amazing good at it.

30/08/2026

August ✌🏼

Content creation, animation, design work, events, gifts and lots happening behind the scenes.

In between all of that… there was a teenager to celebrate, an anniversary, some special birthdays, an engagement, school holiday momming, a beach or two and the very important job of deciding which cocktail to have next 😂🍹

Because behind the content, designs and deadlines is also just… life.

August was busy, fun, slightly chaotic and a goodie 🤍

Onto September

Instagram changed their logo.Naturally, we had thoughts.Lots of them.So, in the name of very important creative research...
17/08/2026

Instagram changed their logo.

Naturally, we had thoughts.

Lots of them.

So, in the name of very important creative research, we tried the trend on Thoughtbox too.

One word. Lots of thoughts.

Not a rebrand. Just shameless trend hopping.

Because, well… we actually love a rebrand.

Just me, a media badge and one of the biggest water conferences in Africa. 💙I’ve been lucky enough to work with WISA for...
23/07/2026

Just me, a media badge and one of the biggest water conferences in Africa. 💙

I’ve been lucky enough to work with WISA for the past two years, and it's safe to say… I’ve now learnt a lot more about water than I ever thought I would. 💧😂

This week I’m behind the scenes capturing the people, the innovation the ministers and all the moments that make this industry quite a fascinating one to be part of.

Let’s make some content. 📸

Why would we have a serious photo when we can pout 🤷🏼‍♀️🤣 Hanging out with Pemmy Majodina the Minister of water and sani...
23/07/2026

Why would we have a serious photo when we can pout 🤷🏼‍♀️🤣

Hanging out with Pemmy Majodina the Minister of water and sanitation has been a fun few days.

Came for the content. Stayed for the conversations. 😄 Sometimes the best part of a conference is the people you meet. A ...
23/07/2026

Came for the content. Stayed for the conversations. 😄 Sometimes the best part of a conference is the people you meet. A few hours with the Minister, lots of laughs, great chats, and I loved that she could laugh at herself too. 💙

If you’ve been following my journey for a while, you’ll know I’ve always had a soft spot for my skincare brands. 😉So I’m...
16/07/2026

If you’ve been following my journey for a while, you’ll know I’ve always had a soft spot for my skincare brands. 😉

So I’m incredibly excited to share that I’m working on ISDIN, creating social media content and supporting design work for their collateral and events.

ISDIN found me, again. Life has a funny way of bringing things back around, and there’s something incredibly rewarding about having your work speak for itself and lead to opportunities like this.

I can’t wait to share more of what we’ve been creating together.

It's all thanks to for trusting me with another incredible global brand and for giving me the opportunity to be part of the journey.

Here’s to beautiful content, exciting campaigns, event days and lots of SPF. ☀️💙🧡

It’s 2009.Little old me was the only designer at Jalapeño Advertising. I honestly had no clue what I was doing half the ...
14/07/2026

It’s 2009.

Little old me was the only designer at Jalapeño Advertising. I honestly had no clue what I was doing half the time, but I loved every second of it.

One day I was designing for brands I’d grown up seeing on supermarket shelves, and the next I was trying to figure out how to get a die-cut brochure to print properly. Every project felt like a massive opportunity and it really was.

Looking back, I’m grateful for so much more than the portfolio though.

I learnt so much from the owner, Retta. Not just about design, but about what it actually takes to build a business. She showed up every day, looked after her clients, expected excellence, and she did it all with grace.

I don’t think she realised how much I was watching and learning. I don't think I realised this until recently either.

And one thing I’ll never forget… every year we’d celebrate our wins with a bottle of Moët. 🥂 It wasn’t about the champagne, it was about taking a moment to acknowledge how hard we’d worked. That’s always stuck with me.

Now, running Thoughtbox, I catch myself doing things because of those years. Caring about the little details. Looking after clients. Celebrating the wins, no matter how small. And most importantly, just showing up.

I thought I was there to learn design.

Turns out, I was learning how to build a business.

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