Bigger Than Me

08/10/2026

Most organisations already have the proof.

It is sitting in annual reports, impact reports, case studies, donor updates, monitoring data, field notes, photographs and project videos.

The challenge is making that evidence accessible.

Because not everyone is going to read a 40-page report.

Your strongest evidence can become a story. A video. A carousel. A campaign. A case study. A conversation with a potential partner.

The information already exists.

Sometimes it just needs to be turned into something people can see, understand and remember.

Let your impact travel further: biggerthanme.co.za

07/10/2026

06/10/2026

AI is useful.

We all use it.

And it is changing how all of us work.

But in social impact communication, speed is only part of the equation.

The harder questions still require people.
What is the real story?
What needs to be handled sensitively?
What will the community recognise as true?
What evidence actually matters?
What does the audience need to understand before they act?

AI can help us work faster.

Human judgement helps us communicate better.

That distinction matters when the stories represent real people, real communities and real change.

See how we approach social impact communication: biggerthanme.co.za

01/10/2026

There is more content being created than ever before.

More posts. More reels. More newsletters. More AI-generated copy.

And yet, many purpose-led organisations are still struggling to be understood.
The answer is not necessarily to create more.
Sometimes, the real work is going back to the beginning.

What do we want to be known for?
Who needs to understand our work?
Why should they care?
What evidence do we have?
What do we want them to do next?

Once those answers are clear, content has a purpose.

At Bigger Than Me, we help purpose-led organisations find that clarity and turn it into strategy, stories and campaigns that connect.

Be part of the story: biggerthanme.co.za

02/09/2026

Episode 5: From Fire to a Future - Bridging the Empathy Gap

The biggest barrier to clean cooking may not be technology.

It may be distance.

The distance between the people living with the consequences of cooking poverty every day, and the people making decisions about how to solve it.

Across the Republic of the Congo, Cameroon and Gabon, this series has shown that clean cooking is not one crisis.

It is a humanitarian crisis, where millions of families still lack an affordable alternative.

A health crisis, where smoke from cooking fires is damaging lungs every day.

And an environmental crisis, where dependence on charcoal is contributing to deforestation across the Congo Basin and putting extraordinary ecosystems under increasing pressure.

This is not a story about despair.

It is about choice.

Solutions exist. What matters now is whether those solutions are affordable and accessible to the people who need them.

That includes looking at the regulations that shape access to LPG and asking what can be learned from countries like South Africa, where regulation has enabled safe, flexible LPG refilling in smaller, more affordable amounts.

For BTM, this final episode brings the purpose of the series into focus.

We worked with Philippe Hoeblich and Pay As You Gas to help shape, edit and produce stories captured on the ground across Central Africa, bringing lived experience into a conversation too often dominated by technology, policy and statistics.

Because if clean cooking solutions are going to work, the people living the reality cannot be distant from the decisions being made.

Closing the clean cooking gap also means closing the empathy gap.

01/09/2026

Many purpose-led organisations have incredible stories to tell. The challenge is bringing all the pieces together into a message that's clear, consistent and easy to understand.

That's where Bigger Than Me comes in.

We help organisations develop the strategy, shape the story and create the content that connects with the audiences who matter most, from funders and partners to stakeholders and the communities they serve.

Because social impact work deserves more than content for the sake of content.

It deserves communication that carries the weight of the work.

Be part of the story: biggerthanme.co.za

26/08/2026

Great work deserves to be understood.

Many purpose-led organisations are creating real impact every day. The challenge isn't the work, it's communicating it in a way that people connect with.

That's where Bigger Than Me comes in.

We help organisations shape their strategy, uncover the story and create campaigns, content and digital experiences that build trust and inspire action.

Because social impact work deserves more than content for the sake of content.

It deserves communication that carries the weight of the work.

Be part of the story: biggerthanme.co.za

25/08/2026

We do not believe social impact communication should be loud for the sake of being loud.

The work should speak.

The teacher staying in the classroom.
The child getting support.
The family securing their home.
The community restoring land.
The organisation fighting hunger.
The foundation building future leaders.
The team working quietly behind the scenes to make change possible.

Our job is to help that work travel further.

To give it shape.
To give it language.
To give it a campaign.
To give it a platform.
To give it the kind of creative care that helps more people see, understand and support it.

That is what Bigger Than Me stands for.

Showing up in the world bigger than yourself.

Not because the story is about us.

Because the work matters.

Be part of the story: biggerthanme.co.za

19/08/2026

Sometimes telling the story means getting out into the field.

Recently, the BTM team headed to KwaZulu-Natal with Meat Naturally to capture the people, landscapes and everyday work behind the GRASS Programme.

Over several days, we filmed with farmers, Ecorangers, community leaders and programme partners, capturing everything from livestock and rangeland management to the systems communities are putting in place to manage carbon income and continue their restoration work.

We also captured stories exploring something that can easily get lost when talking about sustainability at scale: who gets to participate, who benefits, and what these programmes actually mean for people on the ground.

For us, that's social impact storytelling.

Go to the people.
Understand the work.
Capture the detail.
Tell the story with them, not just about them.

We can't wait to share what comes next.

Be part of the story: biggerthanme.co.za

18/08/2026

What started during Cape Town’s drought has grown into a platform for green innovation across Africa.

This year, BTM was back behind the camera for GreenCape’s 2026 Afri GreenPitch Challenge and the story has grown considerably since the competition first launched in 2018.

For the first time, GreenPitch expanded beyond South Africa, bringing green entrepreneurs from Botswana, Namibia, Lesotho, Kenya and Tanzania into the mix alongside South African SMMEs.

More than 350 entries. Two regional competitions. One growing platform for African businesses developing practical solutions to some of our biggest environmental challenges.

Our job was to capture more than the pitches.

We wanted to tell the story of the solutions being developed on the ground, the entrepreneurs building them, and the ecosystem needed to help those ideas scale.

Because GreenPitch isn't only valuable to the SMMEs getting their moment on stage.

It's an opportunity for investors to discover a pipeline of promising green businesses, for funders to support tangible impact, and for organisations like GreenCape, FNF and the Westerwelle Foundation to show what collaboration can unlock.

This is where good social impact storytelling gets interesting.

Entrepreneurs. Investment. Collaboration. Solutions.

Different parts of the story, working towards the same thing: accelerating Africa's green economy.

We can't wait to share the final film.

Be part of the story: biggerthanme.co.za