Bigger Than Me

Bigger Than Me We are a creative social change agency. We help our clients grow their purpose led businesses & brands by creating better concepts, stories and strategies

We ensure your do-good stories are told for maximum impact because we care and we believe in the power of humans to change the world. We focus specifically on Cause Related Marketing, Social Responsibility, Sustainability Issues and creating Shared Value strategies because we want to change the world and make a positive impact. Bigger Than Me provides a opportunity for brands, NGO’s, Non Profit’s,

social change agents and their audiences to connect through the power of content creation, creative concepts, social media, digital and shared value strategy, storytelling, branded events and cause marketing with a key focus on using Inbound Marketing principles. We help our clients create value from a For-Benefit strategy which leads to a For-Profit bottom line. We provide an opportunity for the brand and their audience to partner together resulting in a lasting and sustainable footprint in a community.

Sometimes telling the story means getting out into the field.Recently, the BTM team headed to KwaZulu-Natal with Meat Na...
19/08/2026

Sometimes telling the story means getting out into the field.

Recently, the BTM team headed to KwaZulu-Natal with Meat Naturally to capture the people, landscapes and everyday work behind the GRASS Programme.

Over several days, we filmed with farmers, Ecorangers, community leaders and programme partners, capturing everything from livestock and rangeland management to the systems communities are putting in place to manage carbon income and continue their restoration work.

We also captured stories exploring something that can easily get lost when talking about sustainability at scale: who gets to participate, who benefits, and what these programmes actually mean for people on the ground.

For us, that's social impact storytelling.

Go to the people.
Understand the work.
Capture the detail.
Tell the story with them, not just about them.

We can't wait to share what comes next.

Be part of the story: biggerthanme.co.za

What started during Cape Town’s drought has grown into a platform for green innovation across Africa.This year, BTM was ...
18/08/2026

What started during Cape Town’s drought has grown into a platform for green innovation across Africa.

This year, BTM was back behind the camera for GreenCape’s 2026 Afri GreenPitch Challenge and the story has grown considerably since the competition first launched in 2018.

For the first time, GreenPitch expanded beyond South Africa, bringing green entrepreneurs from Botswana, Namibia, Lesotho, Kenya and Tanzania into the mix alongside South African SMMEs.

More than 350 entries. Two regional competitions. One growing platform for African businesses developing practical solutions to some of our biggest environmental challenges.

Our job was to capture more than the pitches.

We wanted to tell the story of the solutions being developed on the ground, the entrepreneurs building them, and the ecosystem needed to help those ideas scale.

Because GreenPitch isn't only valuable to the SMMEs getting their moment on stage.

It's an opportunity for investors to discover a pipeline of promising green businesses, for funders to support tangible impact, and for organisations like GreenCape, FNF and the Westerwelle Foundation to show what collaboration can unlock.

This is where good social impact storytelling gets interesting.

Entrepreneurs. Investment. Collaboration. Solutions.

Different parts of the story, working towards the same thing: accelerating Africa's green economy.

We can't wait to share the final film.

Be part of the story: biggerthanme.co.za

12/08/2026

Some stories can’t be told from behind a desk.

While filming The Centre for the Study of Violence and Reconciliation’s 35th anniversary documentary, our team travelled to areas shaped by intense violence, tracing some of the places and moments that have shaped both South Africa’s history and CSVR’s work.

It also brings perspective to the work CSVR has done over 35 years, from supporting communities through trauma to contributing to transitional justice in South Africa and across the continent.

For us, telling stories like these means going beyond the interview.

It means going to the places where history happened, listening to the people who lived it, understanding the context and treating every part of that story with the care it deserves.

Because sometimes, to tell the story properly, you have to go to where it happened.

Be part of the story: biggerthanme.co.za

Most organisations don't come to us because they have no story.They come because their story is scattered.A website that...
11/08/2026

Most organisations don't come to us because they have no story.

They come because their story is scattered.

A website that no longer reflects who they are. Social media that feels disconnected. AI-generated content that sounds polished, but doesn't sound like them.

The result? Great work that's difficult to understand and even harder to remember. Just doesn't land and feels off

The challenge isn't creating more content.

It's communicating your impact in a way that people connect with.

Be part of the story: biggerthanme.co.za

Some stories cannot be rushed.Even when the deadline is tight.When BTM worked on a documentary for The Centre for the St...
05/08/2026

Some stories cannot be rushed.

Even when the deadline is tight.

When BTM worked on a documentary for The Centre for the Study of Violence and Reconciliation’s 35th anniversary, the story carried deep historical and emotional weight.

CSVR’s role in South Africa’s Truth and Reconciliation Commission meant the work had to be handled with care, sensitivity and respect.

That kind of storytelling is not only about production.

It is about listening properly.
Understanding nuance.
Building trust quickly.
Knowing what not to force.
Finding the right treatment for the story.
Delivering with precision under pressure.

In social impact work, sensitivity is not a soft skill.

It is part of the strategy.

Because when the story involves people, history, trauma, dignity or justice, the way you tell it matters as much as the final product.

Be part of the story: biggerthanme.co.za

Cheap content can become expensive.A website that does not explain the work costs you trust.A social feed with no clear ...
04/08/2026

Cheap content can become expensive.

A website that does not explain the work costs you trust.

A social feed with no clear message costs you attention.

A campaign without a story costs you momentum.

A video with no distribution plan costs you reach.

A brand that looks active but feels unclear costs you opportunities.

That is the part many organisations only realise later.

They have been posting, creating, designing and building.

But nothing is really shifting.

At BTM, we often come in after that point.

The organisation has tried to do it internally. They have used AI. They have built pieces of the puzzle. But the work still does not feel like it is landing.

Our job is to help bring the strategy back.

What are we saying?
Why does it matter?
Who needs to hear it?
What content will move them?
How do we turn that into a campaign, not just a collection of posts?

Good content is not about looking busy.

It is about helping the right people understand the value of the work.

Be part of the story: biggerthanme.co.za

Stories that make complex issues humanSome social issues are difficult to explain.Title deed security is one of them.It ...
30/07/2026

Stories that make complex issues human

Some social issues are difficult to explain.

Title deed security is one of them.

It involves systems, documents, administration, ownership, housing, legal barriers and years of frustration for families trying to secure what should already be theirs.

The challenge for the Tenure Support Centre was not only to explain the issue.

It was to make people feel why it matters.

BTM produced a six-month brand campaign, including brand video content and client story videos, to help show the human impact of title deed challenges and the role TSC plays in helping people secure ownership of their homes.

The campaign was built across storytelling, video, social media, paid media, WhatsApp messaging and digital strategy.

The results showed what can happen when a complex issue is turned into a clear, human campaign:

1,471,824 total social media reach
641,707 Meta video views
33,200 minutes watched on Meta videos
21,986 LinkedIn video views
456 WhatsApp messaging conversations started with TSC
591% increase in new website users compared to the previous six months
978% increase in organic social media traffic to the website
393% increase in website views

On Meta, the campaign reached people at an average cost of R0.02 per person, with Instagram video views averaging R0.03 per view.

These numbers matter.

But the real story is what they helped carry: people understanding the importance of title deed security, and why access to home ownership documentation can change lives.

That is the kind of work we believe in.

Taking complex social issues and making them clear, human and impossible to ignore.

The work matters.
The story should too.

Taking complex social issues and making them clear, human and impossible to ignore.

Be part of the story: biggerthanme.co.za

One of the biggest mistakes we see in social impact communication is random acts of content.A post for World Environment...
29/07/2026

One of the biggest mistakes we see in social impact communication is random acts of content.

A post for World Environment Day.
A donor thank-you post.
A quote from a beneficiary.
A few event photos.
A campaign launch.
A report announcement.
A reel because everyone says reels matter.

None of these are wrong. But if they do not connect to a bigger story, they disappear quickly.

The strongest social feeds are not built on activity. They are built on a clear narrative.

What do you want to be known for?
Who are you trying to move?
What proof do they need?
What belief are you trying to shift?
What action do you want them to take?
What content journey will help them get there?

That is the work behind the work.

And it is why strategy matters before posting.

Be part of the story: Link in bio

Not every organisation has the budget for constant new content.That does not mean the story has to stop.When BTM worked ...
28/07/2026

Not every organisation has the budget for constant new content.

That does not mean the story has to stop.

When BTM worked with SA Harvest, part of the challenge was how to keep strong, meaningful communication going with limited funds for new content creation.

So we worked with what already existed.

Old assets.
Existing stories.
Campaign material.
Mission-driven content.
A clear hunger relief message.

And then we turned that into a focused campaign.

The results:
936,161 total social media reach — a 1,804% increase.
125,268 Meta video views.
85,578 LinkedIn video views — a 1,591% increase.
14,900 total clicks from Meta.
Referral traffic increased by 1,081.43%.

SA Harvest described the work as strategic, proactive and customer-focused, and noted that the results at the end of the three-month period spoke for themselves.

That is often the hidden value of good strategy.

It helps you see what you already have, then use it with more purpose.

Be part of the story: biggerthanme.co.za

BTM is not only a creative social impact agency.And we are not only a video production team.We sit in the space between ...
23/07/2026

BTM is not only a creative social impact agency.

And we are not only a video production team.

We sit in the space between strategy, storytelling, creativity and social impact.

That means we help organisations understand what they are really trying to say, who needs to hear it, what content will carry it, and how it should move through the world.

The work can become a campaign.
A brand film.
A social media strategy.
A website.
A donor story.
A PR angle.
A workshop.
A thought-leadership platform.
A movement.

But it starts in the same place every time:

What is the real story?

Be part of the story: biggerthanme.co.za

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