21/12/2023
๐๐ฑ๐๐๐ฅ๐ฅ๐๐ง๐ญ ๐๐ซ๐ญ๐ข๐๐ฅ๐ ๐๐๐จ๐ฎ๐ญ ๐ฆ๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐ญ๐ซ๐๐ง๐๐ฌ ๐๐จ๐ซ ๐๐๐๐.
Highly recommended reading if you are a business owner! From Threads, to video content on TikTok, PPC (Pay-per-click) advertising, SEO trends, to LinkedIn and using AI. Exciting times ahead!
A great starting point is that you, as a business owner, should create content that is high in EEAT, which means, when planning your strategy, focus on:
- Experience;
- Expertise;
- Authoritativeness;
- Trustworthiness.
At Virtual Door Marketing, our speciality is PPC marketing (Google Search Ads, in particular), but we do collaborate with other agencies, to offer a balanced marketing strategy and service.
At Virtual Door Marketing, we agree with the article that: "๐๐ฉ๐๐๐ข๐๐ฅ๐ข๐ฌ๐ฆ ๐๐จ๐ฎ๐ง๐ญ๐ฌ:
Thereโs always been a debate about being a generalist vs. a specialist in digital marketing. Is it better to be an all-rounder or specialize in a particular area for career development? In 2024, specialism may win out.
'Itโs about identifying an area that you enjoy working on,' says Cummins."
Also from the article:
"๐๐๐ ๐๐ซ๐๐ง๐๐ฌ: With such fierce competition for customers, paid advertising offers a way for companies to target their core audience with relevant messages. What makes the pay-per-click (PPC) model so enticing is that marketers can control their spending and stick to a budget.
Unsurprisingly, the leader in this space is Google. Worldwide revenue for Google in Q3 2023 came in at $76.7 billion, of which $59.6 billion was from Google advertising. This was a 9.5% year-on-year increase, demonstrating the appetite for paid ads. ๐๐ง ๐๐๐๐, ๐ญ๐ก๐๐ญ ๐ ๐ซ๐จ๐ฐ๐ญ๐ก ๐ฌ๐ก๐จ๐ฐ๐ฌ ๐ง๐จ ๐ฌ๐ข๐ ๐ง๐ฌ ๐จ๐ ๐ฌ๐ฅ๐จ๐ฐ๐ข๐ง๐ ๐๐จ๐ฐ๐ง ๐๐ฎ๐ญ ๐ญ๐ก๐๐ซ๐ ๐ฐ๐ข๐ฅ๐ฅ ๐๐ ๐๐๐ฏ๐๐ฅ๐จ๐ฉ๐ฆ๐๐ง๐ญ๐ฌ ๐ญ๐จ ๐๐จ๐ง๐ฌ๐ข๐๐๐ซ, ๐ฉ๐๐ซ๐ญ๐ข๐๐ฎ๐ฅ๐๐ซ๐ฅ๐ฒ ๐๐."
https://digitalmarketinginstitute.com/blog/key-digital-marketing-trends-for-2024
www.virtualdoor.co.za
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Search Engine MarketingAt Virtual Door Marketing, we offer targeted pay-per-click advertising services to maximise online business visibility and exposure. This ensures that your products and services are shown on search results pages when customers are searching for them. Read More ONLINE SEARCH EN...