02/09/2019
We recently rebranded South Africa’s iconic House & Leisure Magazine. The brief was to try boost magazine sales in a declining print market.
What we did was reposition the House & Leisure as a content brand to avoid reliance on print sales alone. The brand was reimagined as the lens through which House & Leisure see the world. The identity supported the concept by hi-lighting the ‘O’ from the logo. The visual language created a channel-agnostic platform for the brand to live.
In the first quarter since the rebrand, House & Leisure has experienced a 28% increase in magazine sales. (Source: ABC - Audit Bureau of Circulations)
