12/05/2020
Maintaining the Digital Side of Your Business During the Pandemic
When it comes to running a small business, the current climate — thanks to the COVID-19 pandemic — is simply unprecedented. Depending on your location and industry, many businesses are encouraged to halt nonessential functions for the sake of social distancing and stopping the spread of the virus.
We know the toll this can take and has taken on a number of businesses. And while the climate of this situation is guaranteed to continue to change, there are a number of things you can do now to maintain your digital presence and take proactive steps in keeping business running smoothly.
1)Update Your Google Business Listing - As the phone book listing of the 21st century, your GBL is the first place many people look when attempting to contact your business. On your Google Business Listing, you can adjust your hours, share whether or not you are open or closed, and create posts that inform your audience about alternative options like delivery and takeout.
2) Make Your Website the Cornerstone of Your Digital Communications - If someone is thinking about utilizing your services or buying from your business — especially during the COVID-19 pandemic — they are extremely likely to explore your website first.
3)Add E-Commerce to Your Website - It’s obvious that the world has been shifting into an online marketplace. However, many businesses that were not previously ready to sell products online are facing the reality that e-commerce may be the most viable option for the foreseeable future.
E-commerce websites are best for businesses that bring in at least 50% of their revenue online.
4)Implement Online Ordering & Delivery - Promote your ability to deliver online to keep the sales coming in.
Need help implementing your digital response to COVID-19? Get in touch with the team at Dj's Digital Leads 4U to get started.
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