Nitty Gritty Marketing

Nitty Gritty Marketing Practical marketing tips for the small and medium sized business.

The Welcome Book is an essential tool for any establishment of any size which offers accommodation to paying guests. It ...
06/06/2023

The Welcome Book is an essential tool for any establishment of any size which offers accommodation to paying guests. It is one of the first physical contact points to be made, and plays a critical role in confirming their choice of place.
It is really all about making your guests feel at home by providing them with the information that will help make their stay a more pleasant one. And, makes your life easier in the process!
This guide offers some practical tips to help you compile an effective Welcome Book – or take a fresh look at your existing one. Just 10 pages long, it is full of guidelines which cover:
• The book's significance — for the guest and for yourself
• Appearance and structure
• All the elements you should consider including in it
• An extra idea
It also has a one-page Checklist sheet so you can tick off what's been included or of relevance to your establishment.
PLUS!
It comes bundled with my Customer Retention for Accommodation Establishments guide which takes a look at how this applies to your business. (5 pages)
The Welcome Book and Customer Retention Guide are provided in PDF format.

21/05/2023

Implemented by enterprizes of all sizes and types, this vastly underrated marketing tool should be an integral part of any marketing plan. It possesses huge potential to help achieve sales and marketing goals, but if not thought through and structure...

16/10/2022

10/08/2022
03/04/2022

Are you sure this marketing tool is not for you? The perception most have of the purpose of a branded gazebo or marquee tent is one where the advertiser fills it with staff and promotional material, a place where prospects are invited in to meet and mingle with sales staff. Or, a VIP tent where cli

15/01/2022

Official Post from Neville Sherriff

08/01/2022

Don’t merely go through the motions — know WHY you’re doing it

Quick tip: if your company is using more than one personalised work book (invoice, quotation, delivery etc), get your pr...
06/10/2021

Quick tip:
if your company is using more than one personalised work book (invoice, quotation, delivery etc), get your printer to supply them with the binding in different colours. This simple trick makes it so much easier to identity the various books at a glance. Binding tape is usually available in red, green, blue, yellow, black and white.

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