22/10/2024
HOW BRANDED CALENDARS CAN WORK FOR YOUR BUSINESS
Apart from the positive impact of being a year-end gift, a calendar is a fabulous and cost-effective year-round promotional tool. It’s a branded item which places your company name and its products and services in front of your customers and prospects, day in and day out, for 12 months.
How are some reasons why you should be considering branded calendars:
1. Calendars are meaningful marketing tools. If done properly calendars are essentially a marketing campaign which your customers and prospects can enjoy on a personal basis.
2. Calendars are cost-effective. Don’t be put off by the initial investment. Instead, convert it to a cost per view. Consider how many people will look at your calendar and how many times per year that might take place. For example, 1000 customers might look at your calendar 200 times a year, which gives you 200,000 impressions. Divide your print cost by that and you’ll see a very different picture.
3. They’re worth more than checking the date. Just about everyone uses calendars to remind them of events, and mark them accordingly. Which in turn means your calendars will be displayed in a prominent position, increasing your brand exposure on a regular basis.
4. Easy to distribute. For maximum effect you should first distribute your calendars to a targeted audience. Go to the trouble of getting them hand-delivered, which apart from making a good impression also provides an opportunity for direct interaction and possible additional sales opportunities. After that you can place them in locations where potential customers will be exposed to them.
5. Handing out a calendar provides a channel to distribute other marketing material
Catalogues, business cards, brochures, and company profiles can all be given out with calendars.
6. Highlight your own events: If you have any special events planned for the following year – product launches, expansion, business anniversary, new services or products, special offers – have them highlighted on your calendar.
A5 format available from Talk 2:
(landscape or Portrait)
Printed in colour on 250gm satin board
R5 per unit, R6 with 4 magnets attached.
Min. order x 20