Essentially, You

03/12/2020

Colour pop your world as you see fit. Delightful aesthetic for most occasions and designs.

27/11/2020

Floral lettering

14/11/2020

Geometrics with a blended touch

18/09/2020

Geometric art with a blended touch. Blending is such a powerful tool with limitless possibilites.

07/07/2020

Looking for something a little different?

01/07/2020

Digital Marketing is fast becoming a recognised and vital part in the advertising and marketing sectors. Some thoughts on why it is so useful. Get in touch for more information as to how this tool can take your business from average to outstanding. Take care, Mandy

29/06/2020

INFORMATIVE MONDAYS - South Africa and the Social Media Market!

In the 2020 business market report (released some 2 months ago), BusinessTech surveyed 1327 professionals, business owners, managers and CEOs.

The consensus, it seems, is that the best and most effect way to advertise is online.

According to their report the following are some key findings-
* articles and reviews are the most trusted by audiences
* such articles and reviews are influencing buying factors for people from the professional sector
* amongst businesses Facebook, YouTube and LinkedIn seem to be the most popular social media platforms.

Looking at global statistics (May 2020) it is interesting to note that Pinterest now tops the social media platforms at 42,74%, with Facebook coming a close second with 41,52%.

Could Coivid, somehow, be a form of catalyst that has aided this swing in audiences?

Audiences are certainly moving towards more visual platforms and marketers are going to need to work that much harder to tell their clients' story.

To sum up, time will certainly tell whether 'What I see' as opposed to 'What I read', when it comes to marketing, will win the day!

As always stay safe and get in touch for assistance or more information.

Regards,
Mandy
Essentially, You

This graph shows the stats of social media in South Africa based on over 10 billion monthly page views.

25/06/2020

DESIGNER DELIGHT THURSDAYS - Change it Up!. Beautiful vector floral prints to be used as you see fit. Variety of choices for your layout, and colour combos. Bring a little summer into your winter!

R125 per design (20% discount for all 4)
Layout, sizes and/or colours can be altered to your preference (R30 additional charge per design).

Not find what you looking for? Not to worry. Send us an image and we can create it for you. There are no limits to your options. Pricing dependant on the design required.

24/06/2020

DID YOU KNOW WEDNESDAYS - some companies still do not realise the importance of graphic design. Having the right professional by your side can be the difference between a good advert and/or brand design and an incredible one. For more info visit our website - https://www.essentiallyyou.co.za/

23/06/2020

Looking for more information, visit our website https://www.essentiallyyou.co.za/ or send us a message on our page

22/06/2020

INFORMATIVE MONDAYS - THE RIPPLE EFFECT. "Local is Lekker" is a business drive aimed at companies supporting each other within the area that they operate, instead of outsourcing their work, thereby creating a symbiotic network in an effort to sustain, especially, SMBs from the blows that have been delivered by both Covid and the lockdown.

These two devastating events have left most companies with the tendency to want to hold onto those 'all important' budget pennies. This could be a mistake! According to Frank Mullen (CEO of ICT provider Zinia), "now is not the time to stop doing business or bring a halt to spending".

This is a natural progression stemming from an uncertainty towards the future, and leaving most of us with the question of securing overheads versus spending. Mullen, however, points out that putting a halt to spending would send out a ripple effect throughout the companies that are normally dealt with, leading to an impact on those suppliers, their livelihoods, and those that they, in turn, support.

We can already see, from the companies that have been allowed to open, that the "ripple effect" is an actuality, but the full impact can only be gauged once all of SA business is back at 100% operation.

On a more positive note, the upswing trend of social media marketing, and it's reduced costs, show a glimmer of hope. Again, though, unless proper digital marketing strategies can be put into place, to ensure that each cent spent is made to work for itself, the saving on the one hand could lead to budget wastage on the other.

It's a fine line that companies will now have to walk, for the foreseeable future, but it is certainly not insurmountable. Perceiving these challenges in the correct manner, and enlisting the help of the correct people, could lead to their coming out of this with a more structured and stable core business, having been forced to cut away "dead wood" and streamline, where possible.

Helping to keep SA business running
Take care, Mandy

Businesses must support each other during Covid-19 crisis to stand together to keep business moving, protect employment and the economy ticking over.