23/05/2023
CREATIVE DESIGN MATTERS!
if people don't see you doing what you do, how do they see you, find you, and use your business? This is a typical problem people complain about, "I've got a website, I have no traffic and no sales..." " No one sees my posts on Facebook!"
There are 30 - 50 billion web pages indexed through Google. Facebook has over 2 billion users every month - as of June 2022 there were over 200 million business pages on Facebook!
You have to stand out, you have to make an IMPACT!
Have you heard that from me before?
Consistency is essential, build an audience, help them to understand that you are the expert in your field. But I'm not just talking about being on social media but in networking groups, face to face and online.
Have great material to give out, business cards ( yes I still believe there is a place for good old tactile business cards!) brochures and leaflets that explain clearly what you do, and how you help people.
Show up! Attend different events, conferences, trade shows, help out or participate in charity events, help host networking meetings, host your own event.
Build trust! Interact, build relationships, don't walk up to someone and thrust your business card in their face but open the conversation and ask questions. This is also about building Brand Awareness, and becoming the expert but in a way that people will want to talk to you and know they wont be bored and talked at!
Be Authentic, be seen to do what you say you are going to do, be yourself, be your brand and stand up to your brand beliefs.
Remember, visibility alone is not enough; people get forgotten very quickly, unless you make a positive IMPACT, one way or another, you will just be another face they don't recognise or a business that gets passed over!
Ensure you do have quality media, products or services, and give excellent customer service. It must be better than your competitor and your best client. Printing your brochure costs money but it's a physical reminder of your business and your services and it will get passed around and seen far more than an advert on facebook or Linkedin.
When these elements align, being visible will significantly impact your business's success and growth.
GOOD DESIGN MATTERS!
To find out more and discuss how we can ensure your branding is working for you, call me or book a FREE consultation
