05/07/2023
South Africa's national broadcaster, the SABC, appointed Black Powder in October 2022 to help them reposition the SABC Corporate Brand to build brand love in the hearts and minds of South Africans and to improve perceptions of the SABC among key stakeholders including employees and advertisers.
Black Powder developed a compelling and inclusive brand strategy encapsulated by "Everywhere for Everyone, Always”.
The SABC team was thoroughly impressed by our strategic approach and creative ex*****on, which spanned across TV, Radio, Digital, OOH, as well as internal SABC spaces.