NueCleo

NueCleo Empowering Hospitality Excellence | Strategic Marketing Strategies | Tech Solutions for Growth

Branding a hotel isn’t just a design exercise.It’s a positioning decision.For the Grand Iva Hotel in Abha, Saudi Arabia,...
01/04/2026

Branding a hotel isn’t just a design exercise.
It’s a positioning decision.

For the Grand Iva Hotel in Abha, Saudi Arabia, the objective was to create an identity that feels premium and globally relevant while still standing out in a competitive market.

We explored multiple directions, each testing a different way the brand could show up.

Because the reality is:
Your brand influences more than perception.

It affects who you attract, how you compete, and ultimately what you can charge.

That’s why we don’t approach branding as just visual.
It’s commercial.

Which direction would you have taken?

Case Study: Ubuyu, a Banyan Tree EscapePre-opening marketing is not about posting pretty visuals.It is about building be...
12/02/2026

Case Study: Ubuyu, a Banyan Tree Escape

Pre-opening marketing is not about posting pretty visuals.

It is about building belief, credibility, and commercial momentum before the first guest arrives.

Nuecleo partnered with Ubuyu, a Banyan Tree Escape in Ruaha National Park, Tanzania, to support their pre-opening rollout through brand storytelling, website content development, social media strategy, and trade readiness.

We also developed their 2025 and 2026 marketing plans to guide the journey from pre-opening awareness to opening season conversion.

Alongside the marketing foundation, we supported early visibility through earned media features in Forbes and Hospitality Design, and activated purpose-led partnerships with TACCEI and Relate Bracelets in support of the Endangered Wildlife Trust Wild Dog initiative.

A launch is only as strong as the story behind it.

This one was built with intention.

BrandStorytelling AfricanTourism TourismMarketing HotelMarketing

Case Study: Ubuyu, a Banyan Tree EscapePre opening marketing is not about posting pretty visuals.It is about building be...
12/02/2026

Case Study: Ubuyu, a Banyan Tree Escape

Pre opening marketing is not about posting pretty visuals.
It is about building belief, credibility, and commercial momentum before the first guest arrives.

Nuecleo partnered with Ubuyu, a Banyan Tree Escape in Ruaha National Park, Tanzania, to support their pre opening rollout through brand storytelling, website content development, social media strategy, and trade readiness.

We also developed their 2025 and 2026 marketing plans to guide the journey from pre opening awareness to opening season conversion.

Alongside the marketing foundation, we supported early visibility through earned media features in Forbes and Hospitality Design, and activated purpose led partnerships with TACCEI and Relate Bracelets in support of the Endangered Wildlife Trust Wild Dog initiative.

A launch is only as strong as the story behind it.
This one was built with intention.

9 years of Nuecleo. ✨🥂🍾Nine years of building a hospitality and tourism consultancy rooted in one belief: strategy must ...
10/02/2026

9 years of Nuecleo. ✨🥂🍾

Nine years of building a hospitality and tourism consultancy rooted in one belief: strategy must perform.

What started as a vision has grown into a business that has supported hotel openings, commercial turnarounds, digital campaigns, PR rollouts, brand strategy, and tourism projects across Africa, working alongside owners, GMs, marketers, operators and teams who are shaping the future of this industry.

We’ve worked behind the scenes and in the trenches.
In boardrooms. In pre-openings. In moments where hotels needed more than “marketing", they needed momentum.

As we step into our next chapter, we’re doing it with even greater intention:
more innovation, deeper impact, and smarter systems that help African hospitality businesses become more discoverable, bookable, and profitable.

Here’s to the work we’ve done.
And to what we’re building next.

Thank you to every client, collaborator, partner and team member who has trusted Nuecleo over the last 9 years. The journey continues.

Building brands is never just about design. It’s about strategy, clarity, and showing up with purpose.Over the past 12 m...
02/02/2026

Building brands is never just about design. It’s about strategy, clarity, and showing up with purpose.

Over the past 12 months, we’ve had the privilege of partnering with Luzuko Group to shape the digital presence of Luzuko, LZ Events, and LZ Travel — from websites and company profiles to social media and content production.

Grateful for the trust, the collaboration, and this powerful testimonial from Lebo, Director at Luzuko Group 🤍

Here’s to partnerships that drive real growth and meaningful impact.

#

Perception is performance.In luxury and hospitality, people don’t buy rooms.They buy feelings.They buy trust.They buy st...
29/01/2026

Perception is performance.

In luxury and hospitality, people don’t buy rooms.
They buy feelings.
They buy trust.
They buy stories.
They buy the belief that a place is worth choosing.

Before a guest ever arrives,
your brand has already done the work.

The way your business is perceived
determines how it performs.

This is why PR, design, storytelling, and digital presence
aren’t decoration.
They are commercial strategy.

Because in premium brands,
what people believe about you
becomes what they pay for.

Client Portfolio: Kertel SuitesWe partnered with Kertel Suites in Kinshasa to delivera fully integrated campaign spannin...
27/01/2026

Client Portfolio: Kertel Suites

We partnered with Kertel Suites in Kinshasa to deliver
a fully integrated campaign spanning PR, social media,
paid media, email marketing, influencer coordination,
and creative design.

From luxury positioning and French press releases
to strategic media outreach and performance marketing,
this campaign focused on credibility, discretion,
and long-term brand equity.

A reminder that in hospitality, perception is performance.

Why This Campaign Worked?

Because luxury brands don’t shout.
They whisper, and the right audiences listen.

The Jewel of Kinshasa combined
PR credibility, refined creative, strategic media buying,
and consistent digital storytelling
to build long-term brand equity.

Across Africa, we’ve had the honour of bringing brands to life, launching bold campaigns, and shaping the guest experien...
01/07/2025

Across Africa, we’ve had the honour of bringing brands to life, launching bold campaigns, and shaping the guest experience — one project at a time. 🌍✨

From boutique hotels to luxury eco-retreats, every client has trusted us to blend strategy with heart — and that’s a responsibility we carry with pride.

📍Made in Africa, for Africa.
Let’s keep building together.

👉 Got a project in mind? Book a discovery call via the link in bio or email us at [email protected]

Far too often, we see hotel owners and GMs pouring all their energy into sales and marketing — but the operations? It’s ...
18/06/2025

Far too often, we see hotel owners and GMs pouring all their energy into sales and marketing — but the operations? It’s like a leaky bucket.

If you’re not consistently tracking your numbers — from F&B costs and average length of stay to booking pace and even operating equipment — you're flying blind.

These aren’t just reports; they’re decision-making tools. They tell you what to offer, how to price it, and how to deliver it with excellence.

At Nuecleo, we can bring the business through the door — but if your internal teams, service standards, and systems are running on assumptions, that revenue won’t stick. Worse, it’ll cost you repeat guests.

📊 Know your numbers.
💡Fix the leaks.
🔥Then scale.

Nuecleo Turns 8! Celebrating Growth, Innovation & Impact 🎉Today, we mark 8 incredible years of shaping the hospitality a...
08/02/2025

Nuecleo Turns 8! Celebrating Growth, Innovation & Impact 🎉

Today, we mark 8 incredible years of shaping the hospitality and tourism industry in Africa! 🚀 From starting as a bold idea to working with hospitality and tourism brands across the continent, Nuecleo has grown into a force for commercial strategy, digital innovation, and industry transformation.

This past year has been a game-changer:
✨ We rebranded, refining our vision and expanding our impact.
🎙️ We launched the Nuecleo Café Podcast, dedicated to educating and showcasing African hospitality & tourism.
🤖 We introduced Yollie, our WhatsApp Chat Commerce bot, helping independent hotels and tour operators increase direct bookings and payments effortlessly.
🌍 We had the privilege of working with hospitality and tourism brands across Africa, helping them become more discoverable, bookable, and profitable.
🎤 Our founder, Cleo Johnson, became a Hostex Ambassador and took the stage at international industry events, sharing insights on hospitality innovation and digital transformation.
🌍 She was also appointed Chairperson of South Africa for the BRICS WBA Tourism Working Group, driving collaboration and growth in the global tourism sector.

As we look ahead, our mission is stronger than ever—to drive Africa’s hospitality and tourism industry forward with strategic consultancy, technology, and thought leadership.

To our clients, partners, and supporters—THANK YOU. The best is yet to come! 🚀💡

05/09/2024

"It's important to understand that visas are an artificial barrier. Countries are scoring an unnecessary own goal by neglecting to provide visa-free access, not understanding that allowing people to come in visa-free ultimately provides 10 times more economic value than generating visa fees. There is a deficit of leadership on this continent." ✅

Aaraon Munetsi, CEO of the Airlines Association of Southern Africa, discussing visa openness at .

Day 2 of the event centres on Africa's Travel, Tourism and Aviation CEOs and Executives Forum. The first panel discussion is exploring the State of Africa's Visa Openness and its Impact on Destination Africa 2030.

The panel is featuring case studies from Rwanda, Mauritius and the Seychelles, with insights provided by Munetsi, Rwanda Events Group CEO Christian Gakwaya, UN Tourism Africa Director Elcia Grandcourt and AfCFTA Secretariat Trade in Services Expert Daphine Lekipaika.

Africa Tourism Partners
Botswana Tourism
Rwanda Events Group


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Thursday 08:00 - 17:00
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