Point. Your Marketing Investment Partner

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Point. Your Marketing Investment Partner

Procurement solutions driven by technology. We create impactful marketing.

Point is the industry leader in the procurement, management and delivery of end-to-end marketing solutions across Africa and the Middle East. As a strategic marketing services partner, Point uses strategic partnerships and extensive regional and local expertise to deliver value to clients. Key deliverables include best-in-class innovation, significant savings and process efficiencies. With an impressive $150m procurement buying power, Point delivers value in the management, measurement and delivery of point of sale merchandise, print, promotional merchandise and thereafter the logistics, ex*****on and maintenance of marketing collateral for multinational corporates. You’ll find Point’s offices and onsite teams on client premises in South Africa, Zambia, Mozambique, Tanzania, Kenya, Uganda, Nigeria, Morocco, Egypt, Saudi Arabia, UAE and Pakistan.

26/08/2026

There is no single definition of empowerment.

It can mean trusting your voice, embracing every opportunity to grow, supporting those around you or having the courage to take up space.

In the second instalment of Voices of Point, four more women share the experiences and lessons that have shaped them.

20/08/2026

Women’s Day may be marked on one date, but the stories, experiences and contributions of women deserve to be celebrated throughout Women’s Month and beyond.

In the first instalment of Voices of Point, four women reflect on the advice they would give their younger selves and share what empowerment means to them.

Swipe through to hear their perspectives.

12/08/2026

Digital procurement tools can reduce financial leakage by up to 25%.
Visibility isn’t optional. It’s the best form of cost control.

See how TCO leverages technology.

Discover how in our whitepaper: https://pointgroup.biz/total-cost-of-ownership-in-emerging-markets/

06/08/2026

A “cheap” contract in a volatile currency can become 30% more expensive in months. Total Cost of Ownership protects your bottom line from hidden risks.

Find out how in our whitepaper.

Click to download: https://pointgroup.biz/total-cost-of-ownership-in-emerging-markets/

28/07/2026

Localised supply networks recover 50% faster from disruption. In volatile markets, "Local" is a strategy, not just a location.

Learn how TCO prioritises resilience in our whitepaper: https://pointgroup.biz/total-cost-of-ownership-in-emerging-markets/

21/07/2026

Companies integrating ESG into procurement saved $13.6B last year alone. Sustainability isn’t just good for the planet, it’s good for your bottom line.

See how TCO captures this value in our latest whitepaper.

https://pointgroup.biz/total-cost-of-ownership-in-emerging-markets/

20/07/2026

Proud of the work our Point Iconic team delivered for the launch of Amazon Prime South Africa.

From the Homegrown Heroes TVC featuring Kolisi and a rising young player, to digital, radio and OOH across Prime Awareness and Prime Day campaigns, it's been an exciting journey bringing Prime to South Africans.

Watch the TVC: https://youtu.be/FQ2WvhnujmQ?si=vyomUNxzVlYZA2lt

07/07/2026

Cost savings or Total Cost of Ownership – which approach really drives growth?

Traditional cost-savings focus on the invoice, but TCO looks at the full picture.

It accounts for risks, delays, supplier reliability, and brand impact, unlocking value far beyond the purchase price.

Download our whitepaper Total Cost of Ownership in Emerging Markets to learn more: https://pointgroup.biz/total-cost-of-ownership-in-emerging-markets/

02/07/2026

Firms that move quickly into new market opportunities grow revenue 2.5x faster.

Is your procurement process slowing you down? TCO ensures your decisions enable speed and growth.

Discover how in our whitepaper: https://pointgroup.biz/total-cost-of-ownership-in-emerging-markets/

25/06/2026

In emerging markets, global imports can leave brands exposed to FX volatility, shipping delays, and regulatory hurdles. Localisation reduces these risks, shortens lead times, and enables faster recovery from disruption. Brands with local supplier networks recover 50% faster from strikes, pandemics, or other shocks.

In the Middle East, Africa, and Pakistan, Point drives this Total Cost of Ownership value by developing local supplier networks, accrediting and training partners, and managing the full marketing lifecycle. This approach ensures operational continuity, regulatory alignment, and campaign success.

Read more in our latest whitepaper to see how localisation strengthens marketing investment in volatile markets: https://share.google/IlO2CHBJQeJVE3VMR

Address

164 Katherine Street, Pinmill Farm, Barlow Park, Sandton
Johannesburg
2148

Website

https://pointgroup.biz/

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