Eatbigfish Africa

02/07/2023

07/03/2023

Thank you for following our page. We’d like to let you know that we will be making changes to our social media presence and we will be concentrating all of our efforts on LinkedIn. As a consequence this page will no longer be available after 31 March 2023. Please follow us at

eatbigfish Africa | 132 followers on LinkedIn. We use challenger thinking to create and refresh brands, turbo-charge innovation and build strong cultures. | eatbigfish Africa is a regional representative of eatbigfish, a strategic brand consultancy with a single focus: challenger thinking and behavi...

20/09/2022

"Fix the category, not the audience" - A wave of progressive challengers are reinventing categories by connecting with female audiences and making women’s voices heard.

A wave of progressive challengers are reinventing categories by connecting with female audiences and making women’s voices heard. But despite progress in marketing’s portrayal of women, fundamental problems remain, and largely unregulated social media platforms risk pushing society backwards on ...

07/09/2022

How to use language to grab attention, engage customers and deposition rivals

Language makes us human. It’s what separates us from our primate cousins and the rest of the animal kingdom and it’s one of the most powerful tools for building connections we have. Yet, in business and marketing, language is too often overlooked. It’s undervalued and under-resourced and the r...

01/09/2022

How the co-founders of Dash are reducing food waste and breaking into the water industry.

With one-third of all food grown wasted globally, several new and emerging food and drinks brands are making it their business to tackle the problem. Dash Water , launched in 2017, is a soft drinks brand that infuses its sparkling water with wonky fruit and veg that would have otherwise gone to was

22/08/2022

How Crowns & Hops is building racial equity in beer.

Beny Ashburn and Teo Hunter had successful careers working for large advertising and entertainment companies respectively, helping make their clients famous and talk-worthy. But in 2015, they decided to apply their creativity and experience to launch and market their own venture. It’s known today ...

04/05/2022

Delayed gratification? Paynter is a clothing brand that walks the journey with their customer till they finally receive the product. Find out how this brand is thriving by slowing down on Eatbigfish challengers to watch 2022

The duo (and couple) behind Paynter Jackets, Becky Okell and Huw Thomas, seem to emit a challenger mindset from their souls. The business, founded in 2018, which sells only four limited-edition batches of a particular piece of clothing per year, is challenging fashion’s accepted trade-offs. Their

28/04/2022

Bathu - the sneaker that makes a difference. Read up on SA’s sneaker brand that has gained immense popularity on Eatbigfish challengers to watch 2022

Bathu founder Theo Baloyi, a self-professed sneakerhead, asked himself why a homegrown footwear brand can’t compete on the international stage? Asia has Onitsuka Tiger, Europe has Adidas, and North America has Nike. South Africa has a booming sneaker sub-culture dominated by the usual global giant...

19/04/2022

Forest Green Rovers - ‘the world’s greenest football club’. From a strict vegan diet to football kits made from recycled coffee beans, this brand is changing the world of football. Eatbigfish challenger to watch 2022 delves deeper into how this football club accomplishes this

For all the negativity that surrounds modern football culture, Forest Green Rovers are showing us all how to make the beautiful game a sustainable one, too. Ambition. Every football club in the world states how ambitious they are. Owners promise new signings, hire new managers and build grand stadi

12/04/2022

It's a wrap! Sway combines seaweed and creates more sustainable ways of packaging our products. Eatbigfish challenger brands to watch 2022 reveals just how they get it done

What if our waste was regenerative rather than destructive? Navigating through the pandemic, I’ve noticed I’m taking a slower and more conscious approach to my consumption habits. As I pack my shopping and unwrap my food, I am increasingly aware of the impact of how I live, what I order, and the...

05/04/2022

Haeckels differentiates itself from other beauty ranges by being completely transparent about their manufacturing process. Read up on how they do this on Eatbigfish challenger brands to watch 2022

The cosmetic category — as with everywhere else — isn’t short of brands proclaiming their sustainability credentials. It’s clear which way the wind is blowing, and the link between doing good for your skin and the planet at the same time is an obvious one to make.  And that’s a proble...

31/03/2022

Oja’s quest of making foods from all cultures easily accessible from anywhere in the world is covered by Eatbigfish challengers to watch 2022 series

Grocery is by no means a category short of disruption, or investment. Venture-backed grocery companies raised over $10bn of funds globally in 2021, with new entrants seemingly arriving as quickly as your next pint of milk. ‘Whoosh’, ‘Zapp’, ‘Jiffy’, ‘Door Dash’, ‘Getir’ (which ab...