Spotted Studio By Blox

25/08/2026

I was about to log off for the weekend when a client messaged me asking why AI couldn't find her school when she searched for the best preschool in her area.

Fair question. So, naturally, I went digging.

What I found was 14 different versions of her business scattered across the internet, with some pretty significant differences between them.

The fees were wrong, the opening hours were wrong, the age range was wrong, one listing still had a phone number from years ago, and another had the business listed in the wrong suburb.

The frustrating part? Her own profiles were accurate.

The problem was everything she wasn't managing.

And this is becoming increasingly important as Google and AI search tools pull information from across the web to build a picture of your business. If that picture contains conflicting information, you can't really blame them for getting confused.

Most businesses have no idea these outdated listings even exist, let alone that they could be affecting how their business is understood online.

So, want to know what Google is actually finding about yours?

Claim your FREE Google Report and I'll take a look, just comment on this post with "google" and I will reach out.

21/08/2026

You can have a fantastic business, beautiful branding, great reviews and a perfectly decent Google Business Profile, but if Google can't clearly connect the dots between what you do, who you serve, where you operate and what makes you relevant, you might not appear for the searches that actually matter.

This is also why I'm becoming increasingly sceptical of the "let AI write a bunch of SEO content and paste it everywhere" approach.

AI is incredibly useful for helping us research, structure and create content, but if your website, Google profile and social media all sound like they were written by the same robot who also writes every other business in your industry, you're missing the point.

Google needs useful information. People need personality. Your business needs both.

Your experience, expertise, opinions, stories and the way you actually speak about what you do are what make your business recognisable and useful.

So yes, use AI. Just don't outsource your voice to it.

And make sure your website, Google Business Profile, reviews, social profiles and online listings are all telling the same story.

Because being at the right party is one thing. You still need to be wearing the right dress code.

And yes, I used AI to create the creative for this post.

The copy is all me. Well... mostly 😉

10/07/2026

If customers can't find you on Google, they're finding your competitors.

Every day, people search Google for businesses like yours. If your business isn't showing up, you're missing opportunities before customers even visit your website.

At Spotted Studio, we help local businesses improve their Google visibility through strategic Google Business Profile optimisation. No expensive Google Ads. Just consistent, measurable growth.

Our clients have already achieved:

✔ 39,000+ Google Profile Views
✔ 438+ Customer Calls
✔ 1,600+ Website Visits
✔ 2,900+ Direction Requests

Now only R995/month (Usually R1,550)

Includes:
• Google Business Profile optimisation
• Local keyword tracking
• Monthly Google Posts
• Competitor monitoring
• Review strategy
• Monthly reporting

Limited to the first 20 businesses.

Book your FREE Google Visibility Audit today and discover how many customers your business could be missing.

📩 Send us a message to get started.

03/03/2026

Apparently we are “lucky” to work for global companies.
Funny thing is… they are pretty lucky too.

Cross cultural work has taught me a lot about value, confidence and the stories we tell ourselves about being “third world.”

Proudly South African. Proudly capable. Proudly not shrinking.
Full thoughts in the article.

by Natalie Jackson | Owner of Spotted Studio I’ll let you in on a little professional secret: working with other cultures does not just broaden your résumé. It expands your thinking.

23/02/2026

A proud milestone in my consultancy journey.

Seeing my first website feature go live for Cyann feels incredibly special. Anyone in marketing will understand the satisfaction that comes from helping shape a company’s voice, positioning and presence and then watching it all come to life.

It is a real honour to be trusted as a consultant and to help guide marketing direction for an expanding business working alongside world class technology like Microsoft Fabric. Opportunities like this are never taken lightly.

Grateful for the trust. Grateful for the growth. And grateful to keep building brands that are going places.

23/02/2026

Seven years ago, I started Blox Studio with a laptop, a vision, and a whole lot of faith.

Today, that vision has evolved.

I’m so excited to officially share that Blox Studio is now Spotted Studio.

This rebrand is more than a name change. It represents growth. Over the past few years I have worked closely with larger organisations, expanded my strategic experience, and refined my understanding of what it really takes to build marketing that makes a footprint, not just a nice looking post.

Spotted Studio is a boutique marketing partner for businesses that want to be found and chosen. We focus on holistic, layered marketing that builds visibility, positioning and long term growth.

We are not a traditional social media agency. We partner deeply, think strategically and work intentionally.

Our services start from R4500 per month because we believe effective marketing requires more than one method. Real visibility takes strategy, structure and consistency.

To every client who has trusted me over the years, thank you. Your belief in my work has shaped this evolution.

And on a personal note, I’m proud to share that I was recently promoted to Director of Marketing for the American company I have been consulting for over the past 1.5 years. Growth on all fronts, and I’m deeply grateful.

Spotted Studio is just getting started.

If you are a business owner ready to move from simply posting to truly being spotted, I would love to connect.

Natalie